Is It the Drug Or Fitbit Making the Difference?

As if clinical researchers and managers didn’t already have enough to worry about, now add activity trackers to the list.

Smartwatches, Fitbits and similar trackers have the potential to influence behavior, which matters in studies where physical activity is a study endpoint. (An endpoint in a clinical study is an event used to objectively measure the effect of a drug or other intervention.)

If the level of activity is an endpoint in a study of, say, a drug to improve fatigue, researchers need to be able to say that it is the drug that has made the difference. But anyone who has ever used a Fitbit or other activity tracker know how engaging – addicting, even – they can be. They prod you to get in that 10,000 steps with encouraging messages like, “Only 789 steps to reach your goal.”

As an article on the Clinical Research News website says, “Use of the devices could result in ‘activity peaks’ and ‘activity plateaus’ driven not by drug efficacy but as a response to the smartwatch/fitness tracker targets.”

In other words, who’s to say the increased physical activity was the result of the drug or the tracker prodding?

Before commercial trackers became so ubiquitous, researchers gave study volunteers devices that accumulated the data, but without making it visible to them. Commercial trackers make everything visible.

Besides simply counting steps, sophisticated wearables measure all sorts of activity related variables like heart rate, duration, intensity, distance, sleep and more. Because participants in studies of physical activity are able to see this data they can skew the results by working to reach targets and earn badges.

The authors of the article – “The Potential Of Activity Trackers To Bias Study Results” – suggest a number of measures researchers can take to mitigate the influence of these devices including prohibiting participants from wearing them, establishing baseline physical activity levels and choosing endpoints less likely to be influenced by the trackers.

Ultimately, the writers say, “Additional research is needed in this arena… More certain is that the unblinding of study data could have far-reaching if unintended consequences by introducing bias into the data analysis process.”

Photo by Andres Urena on Unsplash

Job Market Trends to Look For in 2024
General Interest

Job Market Trends to Look For in 2024

Wrapped Up: #WeAreGreenKey 2023
General Interest

Wrapped Up: #WeAreGreenKey 2023

Is Curiosity a Recruiter’s Superpower?
General Interest

Is Curiosity a Recruiter’s Superpower?

Best Practices for Performance Reviews
General Interest

Best Practices for Performance Reviews

Cultural Sensitivity in the Workplace
General Interest

Cultural Sensitivity in the Workplace

#WeAreGreenKey: Spotlight on Tim Coonan
Architecture + Engineering General Interest

#WeAreGreenKey: Spotlight on Tim Coonan

Green Key Unlocked: Soft Skills Recruiters Should Have in the Age of AI
General Interest

Green Key Unlocked: Soft Skills Recruiters Should Have in the Age of AI

The Power of Feedback in The Workplace
General Interest

The Power of Feedback in The Workplace

#WeAreGreenKey: Spotlight on Ariana Ali
General Interest Worklife

#WeAreGreenKey: Spotlight on Ariana Ali

Green Key Named Best Executive Search Firm in Hedgeweek Awards
Accounting + Finance General Interest

Green Key Named Best Executive Search Firm in Hedgeweek Awards

LinkedIn Reaches 1B Users and Launches New AI Tools
General Interest

LinkedIn Reaches 1B Users and Launches New AI Tools

The Soft Skills Tech Talent Need
General Interest Information Technology

The Soft Skills Tech Talent Need

Upskilling: Your Path to Personal and Professional Growth
General Interest

Upskilling: Your Path to Personal and Professional Growth

#WeAreGreenKey: Spotlight on Trisha Hankins
General Interest Healthcare

#WeAreGreenKey: Spotlight on Trisha Hankins

Green Key Unlocked: Navigating a Career Transition to Analytics
General Interest Information Technology

Green Key Unlocked: Navigating a Career Transition to Analytics

Team Dynamics Deciphered: A Guide to Finding Your Place as a New Member
General Interest Worklife

Team Dynamics Deciphered: A Guide to Finding Your Place as a New Member

#WeAreGreenKey: Spotlight on Krista Zielinski
General Interest Pharma

#WeAreGreenKey: Spotlight on Krista Zielinski

We Stand with Israel
General Interest

We Stand with Israel

Time Blindness: Impact and Management
General Interest Human Resources

Time Blindness: Impact and Management

Things You Shouldn’t Say During the Salary Negotiation Process
General Interest Human Resources Professional Support Worklife

Things You Shouldn’t Say During the Salary Negotiation Process

Latest Blog Posts
View All Posts
Job Market Trends to Look For in 2024

Job Market Trends to Look For in 2024

As we step into 2024, it’s crucial to stay abreast of the trends that will define the job market...Let’s embark...
Read More
Wrapped Up: #WeAreGreenKey 2023

Wrapped Up: #WeAreGreenKey 2023

As 2023 comes to a close, we want to express our gratitude to the exceptional individuals at Green Key who...
Read More
Is Curiosity a Recruiter’s Superpower?

Is Curiosity a Recruiter’s Superpower?

As the recruitment landscape continues to evolve, one skill stands out as a game changer: curiosity.
Read More