Join as a Product Marketing Manager to drive impactful strategies and content. Collaborate with cross-functional teams to position leading solutions effectively. Gain valuable experience in SaaS B2B marketing.
Product Marketing Manager
in Professional Services ContractJob Detail
Job Description
Overview
- Join a dynamic team as a Product Marketing Manager on a 6-month contract.
- Bridge complex product features and customer needs through innovative marketing strategies.
- Develop and execute go-to-market strategies tailored to technical audiences.
- Create impactful marketing assets, including product briefs, whitepapers, and technical demos.
- Collaborate closely with product, sales, and demand generation teams.
- Position the portfolio as a leading solution addressing core pain points.
- Drive adoption and engagement among key stakeholders through effective communication.
- Work onsite four days a week in a hybrid arrangement.
Key Responsibilities & Duties
- Develop and execute product marketing strategies aligned with organizational goals.
- Define unique value propositions tailored to specific customer segments.
- Create clear, sales- and marketing-ready content, including whitepapers and feature guides.
- Collaborate with teams to produce webinars, demos, and presentations.
- Provide product-oriented materials to support the sales cycle.
- Conduct market research to identify trends and competitive dynamics.
- Gather customer feedback to inform product marketing strategies.
- Partner with teams to develop campaigns driving awareness and retention.
Job Requirements
- Bachelor's degree or equivalent experience in a related field.
- 6+ years of technical product marketing experience, preferably in SaaS B2B solutions.
- Strong understanding of customer pain points and competitive landscape.
- Proven experience in go-to-market strategies and content development.
- Exceptional ability to translate technical details into customer-centric messaging.
- Advanced degree or public speaking experience is a plus.
- Experience with marketing tools such as Salesforce, Marketo, and HubSpot preferred.
- Marketing experience in regulated industries is advantageous.
- ShareAustin: