Product Marketing

Overview

• Lead marketing efforts for investment products, focusing on awareness, engagement, and adoption strategies.
• Develop and execute comprehensive marketing strategies tailored to financial services and alternative investments.
• Collaborate with cross-functional teams to integrate marketing initiatives and ensure cohesive execution.
• Create high-quality B2B content, including presentations, brochures, emails, and thought leadership materials.
• Manage marketing materials for investment products, ensuring timely updates and accuracy.
• Stay informed about industry trends and incorporate insights into marketing strategies.
• Ensure compliance with regulatory guidelines in all marketing and advertising efforts.
• Contribute to the development of integrated product marketing strategies for new and existing offerings.

Key Responsibilities & Duties

• Draft engaging B2B content for various channels, including social media, websites, and events.
• Oversee marketing materials for investment products, ensuring timely updates and relevance.
• Develop go-to-market strategies for new funds, focusing on adoption and engagement.
• Create collateral, white papers, presentations, and video scripts for diverse audiences.
• Conduct research and interviews to gather data for content creation.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with marketing teams to integrate product themes into campaigns.
• Manage multiple projects, ensuring deadlines are met in a fast-paced environment.

Job Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.
• 7-10 years of experience in financial services marketing, focusing on alternative investments or similar products.
• Proven ability to create high-quality B2B content across various formats.
• Strong writing, editing, and proofreading skills with attention to detail.
• Knowledge of FINRA and SEC marketing and advertising guidelines preferred.
• FINRA Series 7 and 63 registrations strongly preferred.
• Ability to manage multiple projects and prioritize effectively in a dynamic environment.
• Experience in developing integrated product marketing strategies and executing campaigns.