Director Of Marketing

Overview

• Lead the U.S. marketing strategy for a groundbreaking genetic therapy launch.
• Collaborate with cross-functional teams to ensure successful market entry.
• Engage with stakeholders to drive brand awareness and adoption.
• Develop and execute strategic plans aligned with global marketing goals.
• Analyze market trends and competitive landscape to inform strategies.
• Advocate for patient-focused solutions in rare genetic conditions.
• Ensure compliance with regulatory standards in all marketing activities.
• Monitor and report on brand performance metrics to senior leadership.

Key Responsibilities & Duties

• Develop U.S. brand positioning and messaging for the HCH indication.
• Collaborate with global teams to align launch strategies and plans.
• Lead pre-launch and launch activities, including stakeholder engagement.
• Integrate competitive intelligence into marketing strategies.
• Engage with healthcare professionals and advocacy groups.
• Manage budget planning and vendor relationships for marketing campaigns.
• Ensure alignment across functional teams on strategy and messaging.
• Track and analyze brand performance metrics to optimize strategies.

Job Requirements

• Bachelor’s degree in Business, Life Sciences, or related field; MBA preferred.
• 10+ years of experience in biotech/pharma marketing and brand management.
• Proven expertise in strategic marketing planning and execution.
• Experience in market access and medical strategy integration.
• Strong analytical skills and ability to navigate complex environments.
• Exceptional communication skills for engaging with senior leadership.
• Passion for improving patient outcomes and delivering business impact.
• Willingness to travel up to 25% for professional engagements.