Business Analyst – Commercial Analytics

Overview

• Collaborate with multiple customer groups and therapeutic areas to provide insights through advanced analytics and statistical methodologies.
• Utilize expertise in pharmaceutical industry data sources to support marketing impact measurement and decision-making processes.
• Apply sophisticated analytics for marketing mix modeling, ROI analyses, customer profiling, segmentation, and predictive modeling.
• Support brand planning, field force evolution, and digital/virtual promotional activities with actionable analytical insights.
• Contribute to the development of forecasting processes and promotional strategy effectiveness evaluation.
• Ensure integration of marketing strategies into sales force call plans for diverse channels including digital and virtual platforms.
• Build knowledge of analytical methodologies and collaborate with high-quality vendors and digital agencies.
• Adapt work habits to meet evolving business functions and execution needs.

Key Responsibilities & Duties

• Conduct advanced analytics to support promotional resource allocation and commercial model evolution.
• Develop business tactics and strategies by liaising between Marketing and Sales teams.
• Execute departmental procedures and ensure integration of marketing strategies into sales force plans.
• Communicate analytical results effectively to internal customers for actionable use.
• Collaborate with third-party digital agencies to enhance analytical methodologies.
• Coordinate insights from various functions into comprehensive analyses and recommendations.
• Analyze digital marketing campaigns and perform in-campaign analytics for performance improvement.
• Ensure customer needs are incorporated into deliverables and recommendations are implemented effectively.

Job Requirements

• Bachelor's degree with seven years or Master's degree with five years of relevant analytic experience.
• Proficiency in R, Python, SAS, SQL, Excel, and PowerPoint for data analysis and reporting.
• Experience with large, deidentified patient claims data sets and digital analytics preferred.
• Strong understanding of customer needs and ability to provide actionable insights.
• Experience in Metabolic therapeutic areas and working within large pharmaceutical manufacturers preferred.
• Proficiency in advanced analytical techniques and promotional responsiveness methodologies.
• Ability to manage multiple projects and deliver results aligned to EST time zone business hours.
• Strong interpersonal abilities and effective communication skills.