Trade Business Analyst

Overview

• The Trade Business Analyst role supports multiple customer groups and therapeutic areas, leveraging advanced statistical methodologies to measure marketing impact effectively.
• This position requires a deep understanding of the pharmaceutical industry and familiarity with industry-specific data sources.
• Utilize sophisticated analytics for marketing mix modeling, ROI analyses, customer profiling, segmentation, and predictive modeling projects.
• Collaborate closely with marketing and sales teams to develop business tactics and strategies aligned with organizational goals.
• Support brand planning, field force evolution activities, and contribute to the forecasting process with actionable insights.
• Ensure effective communication and application of analytical results to internal stakeholders for optimized decision-making.
• Build knowledge of analytical methodologies and share expertise with departmental peers to enhance overall capabilities.
• Establish work habits that align with the evolving processes and execution needs of therapeutic business functions.

Key Responsibilities & Duties

• Conduct advanced analytics to support brand teams and customer channels in resource allocation and promotional strategy development.
• Lead the development of targets and segments aligned with business strategies and objectives.
• Collaborate with marketing and sales teams to integrate marketing strategies into sales force call plans effectively.
• Interpret and communicate analytical results to internal stakeholders for informed decision-making.
• Support brand planning activities and contribute insights to the forecasting process.
• Document and communicate analytical plans, ensuring clarity and alignment with business needs.
• Collaborate with vendors and internal teams to ensure high-quality analytical methodologies are employed.
• Adapt to evolving business processes and execution needs within therapeutic areas.

Job Requirements

• Bachelor's degree in Mathematics, Statistics, Engineering, Business/Data Analytics, or related field; Master's degree preferred.
• Minimum of seven years' experience in analytics with relevant data sources and methodologies.
• Proficiency in developing, documenting, and communicating analytical plans effectively.
• Strong expertise in statistical methodologies, marketing mix modeling, and ROI analysis.
• Experience with customer profiling, segmentation, and predictive modeling techniques.
• Ability to collaborate across departments and communicate analytical results effectively.
• Knowledge of pharmaceutical industry data sources and commercial models.
• Capability to adapt to evolving business processes and execution needs.