Digital Marketing – Email Marketing Specialist

Overview

• Lead the development and execution of innovative email marketing strategies to enhance customer engagement and drive business growth.
• Design and implement automated, data-driven email campaigns tailored to diverse audience segments.
• Collaborate with cross-functional teams to integrate email marketing with CRM systems and other digital channels.
• Establish governance, processes, and automation logic to streamline email marketing operations.
• Analyze campaign performance metrics and provide actionable insights to optimize strategies.
• Ensure compliance with industry regulations and maintain high email deliverability standards.
• Develop nurture programs to engage prospects and guide them through the conversion funnel.
• Stay updated on email marketing trends and innovations to implement best practices.

Key Responsibilities & Duties

• Build and manage the firm's email marketing infrastructure, ensuring seamless operation and scalability.
• Plan, create, and deploy targeted email campaigns for various audience segments, leveraging advanced tools and analytics.
• Conduct A/B testing to refine content, design, and delivery timing for optimal engagement.
• Collaborate with analytics teams to refine audience segmentation and improve campaign effectiveness.
• Define and track performance metrics, providing regular reports to leadership on campaign outcomes.
• Strengthen integration between email marketing, CRM systems, website, and social media platforms.
• Ensure all email marketing activities comply with data privacy and industry regulations.
• Mentor and guide team members to foster a culture of innovation and excellence.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in email marketing, with expertise in enterprise-level platforms.
• Proficiency in Pardot or similar tools, including CRM systems integration.
• Strong knowledge of email deliverability, compliance, and data privacy standards.
• Experience with analytics, A/B testing, and campaign optimization strategies.
• Technical skills in HTML/CSS for email design and platform configuration.
• Ability to develop and execute segmented, automated email campaigns effectively.
• Excellent communication and collaboration skills to work across diverse teams.