Director – Global Digital Strategy And Capabilities

Overview

• Lead the development and execution of global digital strategies for enhancing engagement within the healthcare sector.
• Drive innovation through omnichannel marketing campaigns and advanced digital capabilities to optimize customer interactions.
• Collaborate with cross-functional teams to integrate digital strategies into brand planning and operational processes.
• Establish global standards for digital strategy execution and governance frameworks to ensure consistency and impact.
• Define KPIs and measurement frameworks for tracking campaign performance and business outcomes effectively.
• Champion digital literacy and capabilities building within teams to foster innovation and adaptability.
• Advance digital maturity by implementing cutting-edge strategies and industry best practices.
• Provide executive-level reporting and insights to inform strategic decision-making and drive organizational success.

Key Responsibilities & Duties

• Define and lead the digital roadmap aligned with business objectives and customer journey insights.
• Translate customer insights into impactful omnichannel engagement strategies across diverse digital platforms.
• Collaborate with Brand, Sales, Analytics, and Operations teams to integrate digital strategies seamlessly.
• Manage media spend and agency relationships to ensure optimal campaign performance and ROI.
• Embed standards and best practices in digital initiatives and customer journey management processes.
• Enable segmentation and targeting strategies to enhance precision in marketing efforts.
• Establish global standards for CRM, SEO, email marketing, and performance tracking methodologies.
• Conduct vendor and platform evaluations to ensure alignment with strategic goals and objectives.
• Develop and manage digital budgets to maximize resource efficiency and campaign effectiveness.

Job Requirements

• Bachelor's degree in a relevant field; advanced degree preferred.
• 7-10 years of experience in the pharmaceutical, biotech, or healthcare industry.
• Proven expertise in omnichannel marketing, strategy development, and campaign execution.
• Experience with CRM, CMS, marketing automation, and performance measurement tools.
• Strong change management skills and ability to drive organizational transformation.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing channels.
• Ability to travel up to 10% domestically and internationally as required.
• Highly organized, results-oriented, and collaborative with excellent communication skills.
• Experience managing agencies and driving accountability for omnichannel strategies.