Director Of Marketing

Overview

• Lead the strategic marketing efforts for an innovative genetic therapy in the U.S. market, driving impactful solutions for rare diseases.
• Collaborate with cross-functional teams to ensure seamless market entry and sustained growth, aligning with global objectives.
• Develop and execute innovative marketing strategies that enhance brand awareness and adoption among diverse stakeholders.
• Analyze market trends and competitive dynamics to inform strategic decisions and optimize marketing effectiveness.
• Advocate for patient-centered solutions in addressing rare genetic conditions through impactful campaigns and initiatives.
• Ensure compliance with regulatory standards across all marketing initiatives, maintaining integrity and quality.
• Monitor and report on brand performance metrics to senior leadership, driving continuous improvement.
• Engage with healthcare professionals and advocacy groups to build meaningful partnerships and collaborations.

Key Responsibilities & Duties

• Develop and refine U.S. brand positioning and messaging for the genetic therapy, ensuring alignment with global strategies.
• Lead pre-launch and launch activities, including stakeholder engagement initiatives and market entry strategies.
• Integrate competitive intelligence into actionable marketing strategies to enhance market presence.
• Collaborate with healthcare professionals and advocacy groups to build partnerships that support brand objectives.
• Manage budgets and vendor relationships to optimize campaign effectiveness and resource allocation.
• Ensure alignment across teams on strategic goals and messaging consistency to maintain cohesive execution.
• Track and analyze performance metrics to refine marketing approaches and achieve measurable outcomes.
• Engage with senior leadership to report progress and drive high-visibility initiatives that impact organizational goals.

Job Requirements

• Bachelor’s degree in Business, Life Sciences, or a related field; MBA preferred for advanced strategic expertise.
• Minimum of 10 years of experience in biotech/pharma marketing and brand management, demonstrating proven success.
• Expertise in strategic planning and execution within the healthcare industry, with a focus on innovative solutions.
• Experience integrating market access and medical strategy into comprehensive marketing plans.
• Strong analytical skills to navigate complex market environments and drive informed decisions.
• Exceptional communication skills for engaging with diverse stakeholders and building impactful relationships.
• Demonstrated passion for improving patient outcomes through innovative and patient-centered solutions.
• Willingness to travel up to 25% for professional engagements and collaborations, supporting strategic initiatives.