Marketing Product Launch Manager

Overview

• Lead marketing initiatives for structured investments and annuities, driving impactful go-to-market strategies and advisor engagement programs.
• Collaborate with cross-functional teams to align marketing efforts with business objectives and enhance client experiences.
• Develop integrated marketing strategies for product launches, platform enhancements, and distribution channels.
• Create compelling marketing and sales enablement tools to articulate product benefits and drive adoption.
• Implement multi-channel campaigns leveraging data insights to optimize engagement and conversions.
• Produce educational content and thought leadership pieces simplifying complex investment concepts for advisors and clients.
• Act as a strategic partner to internal teams, ensuring marketing initiatives align with organizational goals.
• Identify opportunities to enhance acquisition, retention, and product features for sustained business growth.

Key Responsibilities & Duties

• Develop and execute comprehensive go-to-market strategies for structured investments and annuities platforms.
• Collaborate with product and sales teams to define positioning, messaging, and value propositions.
• Design and manage marketing tools such as presentations, brochures, and demos to support advisor adoption.
• Lead multi-channel campaigns across email, digital, social media, webinars, and events to maximize engagement.
• Develop educational materials simplifying complex investment concepts for diverse audiences.
• Partner with cross-functional teams to ensure marketing initiatives align with key performance indicators.
• Analyze campaign data to refine strategies and improve performance metrics.
• Support acquisition, retention, and product launch efforts to achieve organizational objectives.

Job Requirements

• Bachelor’s degree in marketing, business, finance, or a related field.
• Minimum 5 years of experience in fintech, wealth management, or alternative investments; 7 years preferred.
• Proven expertise in managing integrated marketing plans and campaigns.
• Strong analytical skills to interpret data and drive strategic decisions.
• Exceptional communication skills for simplifying complex investment concepts.
• Experience marketing structured investments, annuities, or alternative investment products.
• Familiarity with advisor distribution channels and collaborative project management.
• Ability to blend strategic thinking with hands-on execution for measurable impact.