Trade Business Analyst

Overview

• Contribute to strategic decision-making by analyzing trade business data and providing actionable insights.
• Leverage advanced statistical methodologies to optimize marketing strategies and resource allocation.
• Collaborate with cross-functional teams to align analytical outcomes with organizational objectives.
• Support brand planning and forecasting processes with data-driven recommendations.
• Enhance decision-making by interpreting and communicating complex analytical results effectively.
• Develop expertise in pharmaceutical industry data sources and commercial models.
• Contribute to the evolution of business processes within therapeutic areas.
• Foster knowledge sharing to strengthen departmental analytical capabilities.

Key Responsibilities & Duties

• Conduct detailed analytics to support promotional strategy development and resource allocation.
• Develop customer segmentation and targeting strategies aligned with business objectives.
• Collaborate with marketing and sales teams to integrate analytics into operational plans.
• Provide insights for brand planning and contribute to accurate forecasting processes.
• Document and communicate analytical plans to ensure alignment with organizational goals.
• Ensure the application of high-quality analytical methodologies in collaboration with vendors.
• Adapt to changes in business processes and execution needs within therapeutic areas.
• Support knowledge sharing initiatives to enhance team capabilities and expertise.

Job Requirements

• Bachelor's degree in Mathematics, Statistics, Engineering, Business/Data Analytics, or related field; Master's degree preferred.
• Minimum of seven years' experience in analytics with relevant data sources and methodologies.
• Proficiency in statistical methodologies, marketing mix modeling, and ROI analysis.
• Experience in customer profiling, segmentation, and predictive modeling techniques.
• Ability to collaborate across departments and communicate analytical results effectively.
• Knowledge of pharmaceutical industry data sources and commercial models.
• Strong skills in developing, documenting, and communicating analytical plans.
• Capability to adapt to evolving business processes and execution needs.