Business Analyst – Commercial Analytics

Overview

• Collaborate with cross-functional teams to deliver actionable insights through advanced analytics in the pharmaceutical industry.
• Utilize expertise in commercial analytics to support strategic decision-making and measure marketing impact effectively.
• Apply advanced techniques for marketing mix modeling, ROI analysis, segmentation, and predictive modeling.
• Support strategic planning, field force optimization, and digital promotional activities with data-driven insights.
• Contribute to forecasting processes and evaluate promotional strategy effectiveness for improved outcomes.
• Collaborate with vendors and digital agencies to enhance analytical methodologies and deliver high-quality results.
• Adapt to evolving business needs and maintain a proactive approach to execution.

Key Responsibilities & Duties

• Conduct advanced analytics to optimize promotional resource allocation and commercial strategies.
• Develop actionable business tactics by bridging Marketing and Sales teams effectively.
• Execute departmental procedures and integrate marketing strategies into sales force plans.
• Present analytical results to stakeholders to inform strategic decision-making.
• Collaborate with third-party agencies to refine analytical approaches and methodologies.
• Coordinate insights from multiple functions into cohesive analyses and recommendations.
• Monitor and analyze digital marketing campaigns to improve performance metrics.
• Ensure deliverables align with customer needs and facilitate effective implementation of recommendations.

Job Requirements

• Bachelor's degree with seven years or Master's degree with five years of relevant experience.
• Proficiency in R, Python, SAS, SQL, Excel, and PowerPoint for analytics and reporting.
• Experience with large patient claims datasets and digital analytics is preferred.
• Strong understanding of customer needs and ability to deliver actionable insights.
• Familiarity with Metabolic therapeutic areas and pharmaceutical industry practices is advantageous.
• Expertise in advanced analytical techniques and promotional responsiveness methodologies.
• Ability to manage multiple projects and align deliverables to business hours in EST.
• Strong interpersonal and communication skills for effective collaboration.