Social Media Marketing Senior Associate

Overview

• Lead strategic social media initiatives to enhance brand visibility and audience engagement across diverse platforms, aligning with overarching marketing goals.
• Collaborate with cross-functional teams to integrate social media strategies into broader campaigns, ensuring cohesive messaging and impactful execution.
• Develop and manage paid social media campaigns, optimizing performance through data-driven insights and precise targeting strategies.
• Create compelling, platform-specific content that resonates with target audiences, maintaining brand consistency and adherence to guidelines.
• Utilize advanced analytics tools to monitor campaign performance, identify trends, and implement innovative improvements.
• Stay updated on industry trends and emerging technologies to ensure the adoption of cutting-edge social media practices.
• Coordinate with creative teams to produce visually engaging content tailored for diverse social media channels.
• Ensure compliance with regulatory standards and best practices across all social media activities.

Key Responsibilities & Duties

• Develop and maintain detailed content calendars for social media platforms, ensuring timely and strategic execution of campaigns.
• Craft and refine high-quality, engaging content tailored to specific platforms and audience demographics.
• Oversee the execution and optimization of paid social media campaigns, ensuring maximum return on investment.
• Analyze performance metrics and prepare comprehensive reports to inform stakeholders and guide strategic adjustments.
• Collaborate with marketing and sales teams to ensure cohesive messaging and integrated campaign strategies.
• Maintain brand consistency and adherence to guidelines across all social media content and activities.
• Experiment with innovative formats and strategies to enhance audience engagement and reach.
• Ensure compliance with industry regulations and best practices in all social media operations.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of 5 years of experience in social media marketing, preferably within regulated industries.
• Proven expertise in managing organic and paid social media strategies across platforms like LinkedIn, X, and YouTube.
• Exceptional writing and editing skills with a strong attention to detail.
• Proficiency in analytics tools for tracking and optimizing social media performance.
• Experience with design tools such as Canva, Figma, or Photoshop for content creation.
• Strong project management skills, capable of managing multiple priorities effectively.
• Knowledge of compliance requirements and best practices for social media in regulated industries.