Product Marketing Associate

Overview

• Drive innovative marketing strategies in a dynamic financial services firm, enhancing brand presence and market visibility.
• Develop and execute impactful product marketing initiatives tailored to diverse channels and audiences.
• Conduct in-depth market research to identify trends and opportunities for competitive positioning.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts aligned with business objectives.
• Leverage financial services expertise to create compliant, compelling marketing content.
• Engage with stakeholders to refine strategies and achieve successful initiative execution.
• Participate in special projects to drive innovation and elevate marketing capabilities.
• Manage multiple projects ensuring timely delivery and high-quality campaign execution.

Key Responsibilities & Duties

• Develop and maintain marketing collateral adaptable to diverse audiences and channels.
• Collaborate with creative teams to produce engaging content for web, email, and events.
• Manage the marketing calendar for seamless execution of planned activities.
• Partner with sales teams to gather insights and optimize marketing deliverables.
• Contribute to cross-product marketing initiatives fostering innovation and collaboration.
• Write and edit accurate, engaging content tailored to various marketing needs.
• Collaborate with portfolio managers to identify investment ideas and market trends.
• Ensure compliance with industry regulations in all marketing materials.

Job Requirements

• Bachelor’s degree in Marketing, Finance, Business, or related field required.
• Minimum of 4 years of marketing experience, preferably in financial services or asset management.
• Proficiency in Microsoft PowerPoint, Excel, and Word with strong technical skills.
• Demonstrated analytical skills and experience in market research and data analysis.
• Understanding of investment management concepts and financial markets essential.
• Excellent organizational and project management abilities for handling multiple tasks effectively.
• Strong written and verbal communication skills to convey ideas clearly.
• Preference for collaborative environments valuing teamwork and mutual respect.