Paid Social Manager

Overview

• Lead the development and execution of paid social media strategies across multiple platforms to drive brand visibility and engagement.
• Collaborate with creative teams to craft compelling ad content tailored to diverse audiences and marketing goals.
• Manage product catalogs and leverage analytics tools to optimize campaign performance and personalization.
• Foster innovation by participating in beta programs and testing emerging platform features.
• Mentor and develop team members, enhancing their technical expertise and career growth.
• Collaborate with cross-functional teams to align social media campaigns with broader marketing initiatives.
• Ensure adherence to advertising regulations and guidelines across various regions.
• Drive omnichannel growth through innovative paid social strategies and audience targeting.

Key Responsibilities & Duties

• Develop and implement paid social media campaigns to achieve business objectives and maximize ROI.
• Optimize product catalogs for dynamic ad experiences and personalized audience engagement.
• Analyze campaign performance using advanced analytics tools and provide actionable insights.
• Manage budgets effectively to ensure optimal allocation and impactful campaign execution.
• Transition campaign management from external agencies to in-house teams for streamlined operations.
• Identify growth opportunities through data-driven analysis, A/B testing, and market research.
• Collaborate with internal teams to support both in-store and e-commerce sales initiatives.
• Provide leadership and mentorship to junior team members, fostering professional development.

Job Requirements

• Bachelor's degree in marketing, business, or a related field is required.
• Minimum of 6 years of experience in paid social media marketing, preferably in retail or agency settings.
• Proficiency in Meta Ads Manager, product catalog management, and audience targeting strategies.
• Strong analytical skills with experience in MMM, brand lift studies, and test/control experiments.
• Familiarity with MarTech tools for campaign automation and optimization is preferred.
• Experience managing multi-million-dollar budgets and optimizing advertising spend.
• Relevant certifications from platforms like Facebook Blueprint or Google Ads/Analytics are advantageous.
• Strong project management skills with the ability to handle multiple priorities effectively.