Digital Marketing – Email Marketing Specialist

Overview

• Lead the development and execution of innovative email marketing strategies to drive audience engagement and achieve business objectives.
• Utilize advanced tools and analytics to create targeted and automated email campaigns tailored to diverse customer segments.
• Collaborate with cross-functional teams to integrate email marketing with broader digital channels and CRM systems.
• Analyze campaign performance metrics to provide actionable insights and optimize future strategies effectively.
• Ensure compliance with industry regulations and maintain high standards for email deliverability and data privacy.
• Stay updated on emerging trends in email marketing to implement innovative practices and maintain competitive advantage.
• Contribute to the development of nurture programs to enhance prospect engagement and conversion rates.
• Foster a collaborative and innovative environment to achieve marketing excellence and team growth.

Key Responsibilities & Duties

• Design and manage the email marketing infrastructure to ensure operational efficiency and scalability across campaigns.
• Plan, create, and deploy targeted email campaigns leveraging advanced analytics and segmentation techniques effectively.
• Conduct A/B testing to refine campaign content, design, and timing for optimal audience engagement.
• Collaborate with analytics teams to enhance audience segmentation and campaign effectiveness through data-driven insights.
• Define and monitor performance metrics, providing detailed reports to leadership on campaign outcomes and improvements.
• Strengthen integration between email marketing, CRM systems, websites, and social media platforms for cohesive strategies.
• Ensure compliance with data privacy regulations and industry standards in all email marketing activities.
• Mentor and support team members to cultivate a culture of innovation and excellence within the marketing department.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
• 5–7 years of experience in email marketing with expertise in enterprise-level platforms and tools.
• Proficiency in Pardot or similar tools, including CRM systems integration and management.
• Strong knowledge of email deliverability, compliance, and data privacy standards is essential.
• Experience with analytics, A/B testing, and campaign optimization strategies to improve performance.
• Technical skills in HTML/CSS for email design and platform configuration are preferred.
• Ability to develop and execute segmented, automated email campaigns effectively and efficiently.
• Excellent communication and collaboration skills to work across diverse teams and stakeholders.