Media Strategist

Overview

• Develop and execute paid media strategies to drive engagement across multiple channels.
• Collaborate with creative teams to ensure messaging consistency and alignment with marketing goals.
• Manage vendor relationships and budgets to optimize campaign effectiveness.
• Analyze campaign performance and provide actionable insights for improvement.
• Stay current on industry trends and emerging platforms to enhance strategies.
• Work remotely on a contract basis, covering a parental leave for 6-12 months.
• Leverage expertise in finance and B2B marketing to achieve measurable results.
• Utilize Google Ads, LinkedIn Ads, and YouTube for targeted promotions.

Key Responsibilities & Duties

• Design and implement paid media strategies aligned with business objectives.
• Oversee planning, budgeting, targeting, and optimization of campaigns.
• Collaborate with internal teams to ensure campaigns meet deadlines and budgets.
• Monitor and analyze campaign performance using analytics tools.
• Provide insights and recommendations to improve campaign efficiency.
• Work closely with content, design, and product marketing teams.
• Support lead generation and nurture initiatives through collaboration with sales teams.
• Test new platforms and tactics to drive continuous improvement.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6-8 years of experience in paid media strategy and execution.
• Proven track record of managing multi-channel campaigns with measurable results.
• Expertise in Google Ads, LinkedIn Ads, and YouTube promotions.
• Strong analytical skills with proficiency in data visualization and reporting.
• Experience in B2B financial services marketing is required.
• Excellent communication and project management abilities.
• Remote work opportunity for a contract duration of 6-12 months.