Paid Social Manager

Overview

• Lead the strategic development and execution of paid social media campaigns to enhance brand visibility and audience engagement.
• Collaborate with creative teams to design impactful ad content tailored to diverse demographics and marketing objectives.
• Utilize analytics tools to optimize campaign performance, ensuring data-driven decision-making and personalization.
• Participate in beta programs and explore emerging platform features to drive innovation and competitive advantage.
• Mentor and develop team members, fostering their technical expertise and professional growth.
• Work closely with cross-functional teams to align social media strategies with broader marketing initiatives.
• Ensure compliance with advertising regulations and guidelines across various regions and platforms.
• Drive omnichannel growth through innovative audience targeting and paid social strategies.

Key Responsibilities & Duties

• Design and implement paid social media campaigns to achieve business objectives and maximize ROI.
• Optimize product catalogs for dynamic ad experiences and personalized audience engagement.
• Analyze campaign performance using advanced analytics tools, providing actionable insights for improvement.
• Effectively manage budgets to ensure impactful campaign execution and optimal allocation.
• Transition campaign management from external agencies to in-house teams for streamlined operations.
• Identify growth opportunities through data-driven analysis, A/B testing, and market research.
• Collaborate with internal teams to support both in-store and e-commerce sales initiatives.
• Provide leadership and mentorship to junior team members, fostering professional development and expertise.

Job Requirements

• Bachelor's degree in marketing, business, or a related field is required.
• Minimum of 6 years of experience in paid social media marketing, preferably in retail or agency settings.
• Proficiency in Meta Ads Manager, product catalog management, and audience targeting strategies.
• Strong analytical skills with experience in MMM, brand lift studies, and test/control experiments.
• Familiarity with MarTech tools for campaign automation and optimization is preferred.
• Experience managing multi-million-dollar budgets and optimizing advertising spend.
• Relevant certifications from platforms like Facebook Blueprint or Google Ads/Analytics are advantageous.
• Strong project management skills with the ability to handle multiple priorities effectively.