Director Global Digital Strategy

Overview

• Lead global digital strategy initiatives for a biotechnology organization, focusing on omnichannel marketing and customer engagement.
• Develop integrated digital strategies across diverse promotional channels to enhance brand presence and customer experiences.
• Collaborate with international teams to align digital strategies with broader business objectives and transformation initiatives.
• Drive innovation in digital capabilities, governance frameworks, and customer journey management.
• Translate customer insights into impactful, data-driven engagement strategies for global brands.
• Manage relationships with media partners and agencies to optimize digital campaign performance.
• Ensure compliance and consistency in digital initiatives across global channels and platforms.
• Provide executive-level reporting on digital performance to inform strategic decision-making.

Key Responsibilities & Duties

• Define and execute the digital roadmap for the International Business Unit, aligned with brand objectives and customer journeys.
• Lead omnichannel planning and measurement frameworks integrated into brand planning processes.
• Develop segmentation, targeting, and campaign orchestration strategies using digital insights and data.
• Embed global digital capabilities and best practices, including CRM, CMS, and marketing automation.
• Advocate for digital literacy and capability-building within brand teams.
• Establish global standards for digital strategy execution and measurement across channels.
• Perform vendor and platform evaluations to ensure scalability and ROI alignment.
• Define KPIs and metrics to measure the impact of digital initiatives and provide actionable insights.

Job Requirements

• Bachelor of Science (BS) degree with 7-10 years of experience in digital strategy and omnichannel marketing.
• Proven ability to scale omnichannel programs and drive measurable impact on commercial performance.
• Experience with CRM, CMS, marketing automation, and digital performance measurement tools.
• Strong change management skills and ability to lead organizational transformation.
• Familiarity with digital marketing channels, user experience, and digital transformation.
• Strategic thinker with a results-driven mindset and passion for innovation.
• Ability to travel up to 10% domestically and internationally.
• Proven ability to manage competing priorities and influence cross-functional stakeholders.