Paid Social Manager

Overview

• Lead the development and execution of innovative paid social strategies to enhance brand visibility and audience engagement across multiple platforms.
• Collaborate with creative teams to produce compelling ad content tailored to diverse target audiences and campaign objectives.
• Utilize advanced analytics tools to monitor campaign performance, ensuring optimal ROI and continuous improvement.
• Stay ahead of industry trends by exploring emerging platform features and beta opportunities to maintain a competitive edge.
• Mentor and develop team members, fostering growth in expertise and professional development within social media marketing.
• Collaborate with cross-functional teams to align paid social strategies with broader marketing and organizational goals.
• Ensure compliance with advertising standards and regulations across all platforms and regions.
• Innovate audience targeting techniques to drive omnichannel growth and enhance customer engagement.

Key Responsibilities & Duties

• Develop and implement paid social media campaigns to achieve strategic business objectives and elevate brand presence.
• Optimize product catalogs for dynamic ad experiences and personalized audience targeting across platforms.
• Analyze campaign metrics using advanced tools, providing actionable insights to refine strategies and improve performance.
• Manage budgets effectively to ensure impactful campaign execution and resource allocation.
• Transition campaign management from external agencies to in-house teams for streamlined operations and enhanced control.
• Identify growth opportunities through data analysis, A/B testing, and market research to drive innovation.
• Collaborate with internal teams to support both in-store and e-commerce sales initiatives through targeted campaigns.
• Provide leadership and mentorship to junior team members, fostering their professional growth and expertise.

Job Requirements

• Bachelor's degree in marketing, business, or a related field is required.
• Minimum of 6 years of experience in paid social media marketing, preferably in retail or agency settings.
• Proficiency in Meta Ads Manager, product catalog management, and audience targeting strategies.
• Strong analytical skills with experience in MMM, brand lift studies, and test/control experiments.
• Familiarity with MarTech tools for campaign automation and optimization is preferred.
• Experience managing multi-million-dollar budgets and optimizing advertising spend effectively.
• Relevant certifications from platforms like Facebook Blueprint or Google Ads/Analytics are advantageous.
• Strong project management skills with the ability to handle multiple priorities effectively.