Director Global Digital Strategy

Director Global Digital Strategy Overview

• Lead the development and execution of global digital strategies for a dynamic biotechnology organization, driving innovation and customer-centric solutions across international markets.
• Collaborate with cross-functional teams to align digital initiatives with organizational goals, enhancing brand presence and customer engagement.
• Develop and implement omnichannel marketing strategies to optimize customer journeys and campaign effectiveness across diverse platforms.
• Foster innovation in digital capabilities, governance frameworks, and performance measurement standards to ensure impactful outcomes.
• Provide strategic insights and executive-level reporting to inform decision-making and drive business transformation initiatives.
• Ensure compliance and consistency across global digital platforms, maintaining alignment with industry standards and best practices.
• Champion digital literacy and capability-building within brand teams, empowering them to achieve organizational effectiveness.
• Contribute to the establishment of global standards for digital strategy execution and measurement across channels.

Director Global Digital Strategy Key Responsibilities & Duties

• Define and execute the digital roadmap for international business units, ensuring alignment with overarching brand strategies and customer needs.
• Lead omnichannel planning and measurement frameworks, integrating them into brand planning processes for maximum impact.
• Develop segmentation, targeting, and campaign orchestration strategies using advanced digital insights and analytics.
• Embed global digital capabilities and best practices, including CRM, CMS, and marketing automation tools, into organizational workflows.
• Advocate for digital literacy and capability-building within brand teams to enhance organizational effectiveness and innovation.
• Establish global standards for digital strategy execution and measurement, ensuring consistency and scalability across initiatives.
• Perform vendor and platform evaluations to ensure scalability and alignment with return on investment objectives.
• Define key performance indicators and metrics to measure the impact of digital initiatives, providing actionable insights for improvement.

Director Global Digital Strategy Job Requirements

• Bachelor of Science (BS) degree with 7-10 years of experience in digital strategy and omnichannel marketing.
• Proven ability to scale omnichannel programs and drive measurable impact on commercial performance.
• Experience with CRM, CMS, marketing automation, and digital performance measurement tools.
• Strong change management skills and ability to lead organizational transformation effectively.
• Familiarity with digital marketing channels, user experience principles, and digital transformation strategies.
• Strategic thinker with a results-driven mindset and passion for innovation in digital domains.
• Ability to travel up to 10% domestically and internationally as required.
• Proven ability to manage competing priorities and influence cross-functional stakeholders effectively.