06Jun

What CPA Lawrence Pon misses most are the hugs he got from clients at face-to-face meetings.

“I never realized I got that many hugs until I didn’t get them,” Pon told Accounting Today.

Because of the COVID safety restrictions, he doesn’t expect to get any for the rest of this year and probably not until after tax season, if even then.

“We might be planning next tax season like we did when the governor locked us down: no face-to-face meetings, send us your information ahead of time and we’ll schedule a telephone appointment,” said Pon, whose firm is in California’s Redwood Season.

Going entirely or almost completely virtual has become the norm at accounting firms nationwide. To what extent that continues into the future, even if just through April, is a question accounting professionals are puzzling about.

“I fear that many tax professionals with separate offices, employees and person-to-person client contact have more difficult decisions to make,” enrolled agent Phyllis Jo Kubey said.

In interviews with Accounting Today firm owners and partners that have conducted at least some of their business virtually before the pandemic said more clients than ever have chosen to forego face-to-face meetings. “We’ve had no problems,” said Terri Ryman of Southwest Tax & Accounting, whose clients have long been able to choose to do business remotely.

Bruce Primeau, CPA and president of Summit Wealth Advocates, said all but one of his eight member staff have operated from home for a decade. Much of their direct client contact has been done remotely, though they did conduct in-person meetings. Now, he said, the firm is looking to limiting clients to one virtual meeting and one face-to-face meeting a year.

“The virtual meetings save a lot of travel time and entertainment costs for us,” he said.

If there’s any silver lining for accountants it’s that, as the Accounting Today article observes, “long-resistant clients may have to finally adapt to paperless practices such as e-signatures, screen-sharing and portals.”

Summarizing the challenge, Morris Armstrong, an EA and registered investment advisor, observed, “Technology is there, but it’s also an attitude adjustment on the part of everyone.”

Photo by Adeolu Eletu on Unsplash

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Jun 6, 2023

Banking Trends That Are Here to Stay

More than ever, customers are turning to online banking to pay bills, transfer funds, and handle transactions they would have visited a branch for just a few months ago.

Baby Boomers, the generation most reluctant to have downloaded their bank’s mobile app, have embraced online banking in record numbers. Shortly after businesses were ordered closed, The Senior List found 77% of older Americans had conducted a financial transaction online.

This embrace of mobile banking is one of the banking trends that is here to stay, says an article in Forbes.

“It’s not just Boomers who are swiping right on online banking,” says Forbes. Citing a Boston Consulting Group survey conducted in June, the article notes that in the first three months of the pandemic 44% of 18-34 year olds enrolled for the first time in online or mobile banking.

Overall, Fidelity National Information Services, a service provider to the banking industry, reported new mobile banking registrations increased by 200%, and mobile banking traffic increased 85%.

“Once customers experience the convenience of mobile, they very well may never go back to traditional banking,” the Forbes article says. The Boston Group found a quarter of the new remote banking users claim they will visit bank branches less frequently in the future or not at all.

While e-commerce has exploded during the pandemic, banks have taken steps to streamline the payment process in brick and mortar stores. Forbes says some banks upgraded physical debit and credit cards to enable tap to pay. “Consumer usage of platforms like Apple Pay and retailer deployment of embedded contactless payment terminals like Square has also reached unprecedented levels,” the article reports.

In one area that before COVID hadn’t attained much traction, fintech startups and the industry generally have seen a spurt in demand for money management tools. Though 75% of respondents to a survey reported never using a personal finance app, since the pandemic 16% have. Here, it’s Gen Z and Boomers that are more aggressively turning to these services. A SYKES survey reported 23% of Gen Z and 18% of Boomers said they were new users to personal finance and budget apps.

“Fintech is an ever-evolving landscape — and it’s one that the pandemic has sent shock waves rippling throughout,” says Forbes, which concludes on this note: “Thanks to fundamental shifts in the way consumers perceive and depend upon digital finance tools today, these fintech trends just may stick around long after people have holstered their hand sanitizer.”

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