06Jun

Corporate accountants say the global pandemic has caused them to shift work priorities and forgo pay or bonuses – sometimes both – as they wonder how relevant their existing skills will be in a post-COVID world.

These are among the findings of a five country survey of finance professionals conducted by the Institute of Management Accounting (IMA). The organization set out to learn how the pandemic has affected the business finance function, surveying 1,481 management accounting professionals who were almost evenly divided among China, India, Saudi Arabia, the United Arab Emirates (UAE), and the United States.

The report — The Impact of Covid-19 on the Finance Function — found differences across the globe in staff cuts and pay reductions, but similarities in where the finance function has shifted its focus.

By large margins respondents reported reductions in their organization’s revenue, with those working at companies with more than $10 billion reporting the deepest decline. Tourism and hospitality was the most seriously impacted, while the percentage of those in accounting who said revenue was down somewhat or considerably was the smallest.

While accountants in all countries and all industries reported staffing cuts and pay reductions, US companies were the least likely to have laid off workers or cut the pay of their finance professionals.

On the other hand, the survey found a great deal of consistency across industries regarding the shifting priorities of the finance department.

The largest increase in emphasis was in risk management with 44% of finance professionals reporting spending more or much more time in this area. This was followed closely by those who say they are spending more time in cash forecasting/management.

The biggest decrease was in the time finance previously spent on business partnering and decision support.

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More personally, a quarter of finance professionals expressed concern about the relevance of their skills in a post-COVID world — 12% believe their skills will not be relevant, and another 10% are unsure.

US finance professionals were in the minority here. Just over 5% were unsure or believe their skills will not be relevant. US professionals were also the least likely among those in the other countries to express an interest in upskilling and were also the least likely to have improved their job skills during the pandemic.

“The COVID-19 pandemic is presenting business with a challenge not seen in recent times,” writes the report’s author, Dr. Raef Lawson, professor-in-residence and vice president of research and policy at IMA. “The impact has been global, affecting every country and organizations of all sizes.”

Soon, he says, the business environment will change again, so “companies need to consider how they will compete in the ‘new normal.’

“One thing is clear,” he concludes, “The field of finance is changing faster than ever, and finance professionals must work to enhance their skills in order to maintain and advance their careers.”

Photo by Carlos Muza

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Jun 6, 2023

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Jun 6, 2023

Business Optimism Rising Among Finance Leaders

Rising from a virus-caused pessimism about the economy and their own business, finance leaders are beginning to feel more confident about the future.

The third quarter Economic Outlook Survey from the AICPA shows optimism rising strongly among CFOs, CEOs and controllers about most parts of their business, and especially about revenue and profits.

There’s also improvement from the second quarter survey about the US economy, though a deep worry still prevails.

Quarterly, the Association of International Certified Professional Accountants surveys its CPA business and industry members in nine areas including the overall economic outlook, their own organization’s outlook, employment, expansion plans and revenue and profits. The results are tabulated to create an overall CPA Outlook Index and individual category measures.

The overall Outlook Index improved to 54 from 38 in the second quarter. A reading above 50 is considered a positive or optimistic sentiment. The second quarter’s reading was the lowest since the 2009 depression year.

Though only 24% of the respondents were optimistic about the US economy, it is an improvement of 4 points over the previous survey. The AICPA says the optimists “cite the possibility of pent-up demand and lower energy costs, along with resilience and innovation.” The pessimists point to the continuing COVID-19 disruption.

When it comes to their own business, the survey respondents are much more optimistic. For example, 43% say they have plans to expand their business, a 19 point increase from the 2nd quarter survey. And in a case of doing less bad, revenue and profits over the next 12 months are still expected to be down, but by much less than previously believed.

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Headcount is about where it should be, say 55% of the respondents, a percentage that hasn’t changed much even since well before the pandemic. However, fewer companies now say they are overstaffed than was the case just a few months ago. And the percentage of companies planning to hire, still well below the 25% of a year ago, has nearly doubled since the last survey.

The Outlook drills down into industry sectors and geographic regions, most of which show growing optimism.

Photo by Austin Distel on Unsplash

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