06Jun

Congratulations, Class of 2021 graduates!  

Members of this year’s graduating class will be entering the job market with over a year of remote learning under their belts. And the market they’re entering looks a bit different from what the Class of 2020 observed last summer. 

For starters, the National Association of Colleges and Employers projects that companies will hire 7.2% more new graduates than last year. 

This is especially great news for candidates interested in healthcare and information technology – two of the top grad-friendly industries highlighted in LinkedIn News’ 2021 Grads’ Guide to Getting Hired

According to a recent Forbes article, remote entry-level roles are also on the rise. Top practice areas for remote entry-level jobs include professional supportfinancial services, and marketing technology

Remote jobs allow flexibility for recent grads who want to save up by working from home during their gap year(s).

Looking to get a head start on your job search this summer? Subscribe to Green Key’s job mailing list and browse current openings by experience level, industry, location, and more.

Visit https://www.greenkeyllc.com/jobs/ to learn more.

Photo by MD Duran on Unsplash 

Programming Languages with Staying Power

Learning a new programming language takes time and money.

With fewer employers springing for the cost of training that isn’t immediately and directly necessary, developers understandably want to ensure that their investment will pay off.

No sense learning a language like Matlab, which had fast rise in popularity when it came on the scene in 2013 only to have a decline almost as quick. That’s what the latest rankings from RedMonk show.

No one is saying Matlab has disappeared. Just the contrary. It’s still being used in a variety of specialty areas. But as far as being discussed and referenced on Stack Overflow or code created on GitHub, it’s popularity has waned.

The chart RedMonk prepares shows that a few languages have strong staying power. JavaScript has held the top spot in all but two of the years between 2012 and 2021. Java, PHP, C# and Python have all been in the top five for years. Python unseated Java a couple years ago to take 2nd place in the rankings.

Explaining the methodology, RedMonk says, “The idea is not to offer a statistically valid representation of current usage, but rather to correlate language discussion and usage in an effort to extract insights into potential future adoption trends.”

That said, an article on the tech careers site Dice.com says the RedMonk rankings are a useful guide to languages that have staying power. “It’s always worth looking at the latest updates,” the article says.

Discussing the top ranking languages, Dice says, “Employers have an incredible hunger for technologists skilled in these languages, both to build new applications and maintain mountains of legacy code.”

RedMonk language ranks - blog.jpg

Based on an analysis of millions of job postings last year, the five most frequently mentioned languages in order are SQL, Java, Python, JavaScript and C#.

Citing data from Burning Glass, another Dice post explains that “SQL developers earn a median salary of $92,504, with the profession projected to grow 11.5% over the next decade. Database administrators, who utilize SQL quite a bit, make nearly as much ($89,561) with exactly the same projected growth.”

The RedMonk list, like so many other rankings, is just one bit of intelligence. However, it does show the endurance of legacy languages.

“You can feel safe learning an older language such as Python or JavaScript today, because it’s not going anywhere soon,” says Dice. “Newer languages such as Kotlin attract a lot of buzz, but it might take years for them to become as ubiquitous.”

Photo by James Harrison on Unsplash

Jun 6, 2023

The Rising Star of Digital Marketers

Pandemic driven business closures, budget cuts and sweeping changes in consumer habits have forced marketers to throw out their playbook, developing new strategies on the fly and pivoting from quarterly plans to going week by week.

Forced to make-do without access to production teams or facilities, marketers have embraced digital media in new and unique ways, placing even greater reliance on social media to reach consumers.

“We can’t go get images and shoot videos for most clients. This situation calls for a lot of virtual communication, both externally and internally,” one marketer explained in a whitepaper produced by Social Media Today. “Just got off of a two hour Zoom call during which we solely discussed social media!”

But will these strategies survive in a post-COVID world? What will the future look like for digital marketers?

Those are the questions Social Media Today put to its 1 million+ audience, finding that many of the experiments the pandemic has forced upon marketers will become — in fact are already becoming — best practices.

Among the six trends Social Media Today’s readers identified is the rising value of social media jobs and creativity skills.

“Out of all marketing strategies, I believe that social media will be the main one to thrive in the post-COVID world,” said author and digital marketing consultant Lilach Bullock.

“For one thing,” she said, “It’s easier and cheaper for brands to leverage social media and for another, people all over the world are spending more time indoors than outdoors – and therefore, more time online.”

Her view was echoed by Esa Mbouw, deputy head of business administration at Swiss German University. “I see a huge positive shift towards the digital world post-COVID,” he says. “People of all backgrounds are adapting to the digital lifestyle and I predict they will be craving for more social media content.”

Data from The Harris Poll tells us Americans are already consuming more social media than before the virus outbreak. Harris found half of all consumers were using more social media with the largest increase (64%) among those 35-49.

As the world continues to open up, the time spent online will inevitably decline, but almost certainly not to previous levels. Exposed now to a broader range of content, consumers will want more. Marketers will fill that demand, Social Media Today found, with even greater and more innovative use of video.

But not just any content, say marketers. They predict brand communication will be more authentic, tinged with a sense of social consciousness that will be empathetic and compassionate and influenced by greater listening to what consumers are saying.

“Social media content will be created that better engages the consumer — asking questions, sharing polls, and hosting mini-events like Twitter chats and movie watch-along nights that are relevant to their industry on Twitter,” said Deborah Sweeney, CEO of the online business documents and services firm MyCorporation.com.

Finally, marketers predict that change will be constant.

As one marketer tweeted, “You gotta be constantly learning, innovating, & putting it out there. Not to be Captain Obvious but that must continue. Consumers want more.”

Photo by Szabo Viktor

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