06Jun

The warning about serving two masters is an apt caution for administrative professionals who, as companies reopen offices, may find themselves suddenly having two bosses.

Where once an executive assistant might stay with a single executive, the trend now is for all but the most senior leaders to share the services of a single admin. As a recent article from the American Society of Administrative Professionals (ASAP) says, “managing the expectations of diverse personalities might prove frustrating at times.”

When that frustration results in missed deadlines or hurried work, it only makes the situation worse. Before you get caught in the middle of conflicting demands, the article says it’s up to you to work out the ground rules each time you’re assigned a new executive .

“Setting clear boundaries from the very beginning helps prevent future conflicts,” advises the ASAP. “Make sure they’re [the new addition] aware of the full scope of your role.”

Most executives will work with you, but, says the article, there will be times when a request comes in that you can’t handle either because someone else is responsible or you’re just jammed and won’t get to it in the time they want. That’s when you may need to diplomatically explain the situation, explaining when you will be able to deliver.

“Understand each executive’s priorities, so you can manage tasks related to them as urgently as possible whenever they recur,” the article suggests.

This is when having good communications with each executive you support is especially critical. Those boundaries you set should be translated into uniform procedures, sort of an operational plan that each person you support understands. “If everyone is on the same page, you’ll avoid inefficiencies associated with conflicting requests.”

It’s natural to gravitate toward the individuals with whom you work best. Playing favorites at the expense of another is the surest way to create a difficult work environment. So don’t, advises the ASAP. Be flexible.

“You need to give each executive equal treatment when performing assigned tasks. Even as you encourage uniform procedures, you must remember that each manager has a unique personality and needs. You might have to slightly tweak the approach you use to suit their preferred work style.”

Sometimes, despite all your best efforts, there will be conflicts. When you get conflicting directives, says the ASAP, “The best solution is to inform them of the incompatibility and let them solve it among themselves… The executives will ultimately appreciate your neutral stance as you demonstrate that you sit above petty office politics.”

Supporting multiple people can be a challenge. But it also can help you grow as a professional, giving you the opportunity to take on different projects and demonstrate your ability to handle anything.

Photo by Firmbee.com on Unsplash

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Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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Jun 6, 2023

Honor Martin Luther King, Jr. with a ‘Day On’

Today we honor the memory of civil rights leader Martin Luther King, Jr. Schools, financial markets, banks, government and many businesses will be closed. But, unlike in years past, because of COVID the nation will celebrate quietly. Parades and gatherings have been canceled with observances moved online.

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What hasn’t changed is the spirit of the day. MLK Day is the only federal holiday designated as a national day of service. It should be a “Day on, not a day off,” says AmeriCorps, which has led the day’s volunteer efforts since Congress first adopted the holiday.

Though in-person volunteer efforts are limited, AmeriCorps has dozens of COVID-safe suggestions for individuals, groups, businesses, and organizations. There’s also a search to find volunteer opportunities near where you are.

The work doesn’t have to be done today. But it can start today.

Photo by History in HD

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