06Jun

Strong hiring by the staffing industry helped employment continue its upward trend in July, the third consecutive month The Conference Board’s Employment Trends Index (ETI) has improved.

In July, staffing firms in the US added 143,700 new jobs. The growth was second only to the half-million workers brought on by restaurants and bars. The majority of those workers were laid off when businesses were ordered to close.

The Employment Trends Index is now at 50.89, a rise over June of almost 9%. In February, a month before the government all but essential business to close and people to stay home, the Index was at 109.22. In March, the Index fell to 42.39, a low not seen even during the height of the Great Recession.

A second Conference Board measure, its Help Wanted OnLine (HOWL) index has improved by almost 16% since hitting a six year low in April. The Index, which measures changes in advertised online job vacancies, is now at 90.2. In February, the month before the government ordered businesses to shutdown, the index was at 109.4.

This shows that more employers are looking to hire.

EMSI, a provider of labor market analytics, suggested the job market might be even stronger. It’s analysis of new job postings, released earlier this month, says the number of jobs advertised online in July was 3% higher than at the beginning of the year.

“New job postings are inching back to normalcy in a highly abnormal time,” EMSI said.

In another positive sign, new claims for unemployment last week fell below 1 million for the first time since March.

“Even though we’re exiting the worst of the current crisis, we’re still above the worst of the Great Recession,” Daniel Zhao, senior economist for the career site Glassdoor told The New York Times.

Though slow and erratic, the reopening of businesses points to an improving, if fragile, economic climate. Continued improvement, however, depends on multiple factors, especially the success at controlling the spread of COVID-19. There are more than

Offering a gloomier outlook, Gad Levanon, head of The Conference Board Labor Markets Institute, cautioned, “Despite increasing again, the ETI’s July results mark a small improvement compared to the gains made in May and June.”

He sees a slowdown in job growth in the coming months as the boost the indices received from business reopenings begins to taper off.

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Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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Jun 6, 2023

Honor Martin Luther King, Jr. with a ‘Day On’

Today we honor the memory of civil rights leader Martin Luther King, Jr. Schools, financial markets, banks, government and many businesses will be closed. But, unlike in years past, because of COVID the nation will celebrate quietly. Parades and gatherings have been canceled with observances moved online.

MLK Day 2021 - blog.jpg

What hasn’t changed is the spirit of the day. MLK Day is the only federal holiday designated as a national day of service. It should be a “Day on, not a day off,” says AmeriCorps, which has led the day’s volunteer efforts since Congress first adopted the holiday.

Though in-person volunteer efforts are limited, AmeriCorps has dozens of COVID-safe suggestions for individuals, groups, businesses, and organizations. There’s also a search to find volunteer opportunities near where you are.

The work doesn’t have to be done today. But it can start today.

Photo by History in HD

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