VP of Marketing

Responsibilities:

• Oversees current marketing/communications team
• Fields PR requests, projects, events, and collaborations in line with the brand
• Guides strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
• Cultivate and oversee high-value relationships with brands and create a strategy around partnerships
• Present quarterly partnership revenue for active joint marketing, product placements, co-branded events, and sponsorships
• Build and nurture relationships with top-tier brands, influencers, and industry leaders
• Act as the primary point of contact for management deal brands
• Oversees internal and external graphic designers
• Reviews and approves all assets before publication
• Develop, implement, and evaluate an annual marketing and communications plan
• Launch creative campaigns and initiatives that resonate including social and online media, print media, direct mail and other multimedia
• Manage third party production vendors including
• Oversees shoots and reviews all shoot material for approval of release
• Participate in industry events to support and promote the brand
• Work closely with marketing, operations, and senior leadership to ensure consistent and cohesive messaging
• Collaborate with the content teams to maintain visual and verbal brand consistency across all touchpoints
• Define and track key performance indicators (KPIs), using data insights to optimize engagement and retention
• Establish goals and create strategy for meeting marketing deliverables and metrics; work with Directors to establish team and individual goals and metrics
• Works with the Corporate Controller and Directors to develop annual budgets for marketing & communications

Qualifications:

• Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field
• 10-15 years of marketing and branding experience, with leadership experience, ideally out of high-end hospitality or luxury retail environment
• Communicates information effectively and efficiently, especially when managing a team or liaising with departments
• Excellent organizational skills and attention to detail
• Proficient in Microsoft Office Suite and Adobe Creative Suite or other similar design software
• Excellent verbal and written communication skills that may include public speaking and presentations
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Demonstrates positive leadership characteristics, which inspires team members to meet and exceed standards
• Experience writing and editing projects; portfolio of relevant previous projects highly preferred