Social Media Manager

Title: Social Media Manager

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the organization’s goals.
• Manage daily social media operations, including content creation, scheduling, and engagement across LinkedIn, X (formerly Twitter), Facebook, Instagram, and YouTube.
• Create compelling digital content (graphics, videos, and copy) tailored for different platforms and audiences.
• Oversee paid and organic social media campaigns, ensuring optimal audience growth, engagement, and conversions.
• Monitor social media trends, platform updates, and analytics, providing insights and recommendations for strategy improvements.
• Foster relationships with key stakeholders, partners, and community members to enhance engagement.
• Assist in event marketing efforts and provide on-site social media support for local events and trade shows.
• Support administrative and reporting tasks as needed to optimize marketing operations.

Qualifications

Education & Experience:

• Bachelor’s degree in English, Journalism, Digital Marketing, Communications, or a related field.
• 5-7 years of experience managing social media in a nonprofit or corporate setting.
• Strong background in social media strategy, content marketing, audience engagement, and analytics.
• Proven experience with paid social media campaigns and performance tracking tools.

Skills & Abilities:

• Exceptional writing, editing, and storytelling skills tailored for digital audiences.
• Proficiency in social media management tools such as Sprout Social, Hootsuite, or equivalent.
• Strong understanding of analytics tools and ability to translate data into actionable strategies.
• Ability to think critically, strategically, and creatively while managing multiple projects.
• Experience working in fast-paced environments with adaptability to shifting priorities.
• Valid U.S. driver’s license required.