06Jun

An audit of the nation’s staffing agencies found them ready and able to provide workers for all of the “essential critical infrastructure” jobs listed by the Department of Homeland Security.

Conducted by the American Staffing Association, the audit analyzed 185 essential jobs identified by the government finding staffing agencies able to “source and deploy personnel to fill orders for 100%” of the positions. The list of essential jobs, published March 28, covers 16 broad sectors including healthcare and pharmaceutical, food and agriculture, logistics, technology and financial services.

“From nurses and emergency physicians, to truck drivers, forklift operators, and beyond, staffing agencies are providing the essential workers the nation needs now and as we continue to fight the COVID-19 pandemic,” said Richard Wahlquist, president and chief executive officer of the American Staffing Association.

As a member of the ASA, Green Key Resources has placed a priority on filling essential jobs in hospitals, financial institutions and other critical sectors of the economy.

“Even before the government-ordered shutdown, we reached out to all of our clients to assess their special and anticipated needs,” says Managing Partner Andrew Chayut. “Since the shutdown, we’ve filled multiple, urgent requests from employers in critical and essential businesses, and we continue to give these our highest priority.

“In addition, we’re still providing staff for other businesses that are continuing to operate remotely,” he added.

All Green Key Resources associates across the country continue to work from home. With full access to our company systems, we are able to work as seamlessly as if we were in the office to fill essential and nonessential needs. Give us a call at (212) 683-1988.

Photo by Luke Jones on Unsplash

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Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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