Marketing Automation Specialist

Job Detail

Experience Level Senior
Degree Type Bachelor of Arts (BA)
Employment Full Time
Working Type Hybrid
Job Reference 0000010432
Salary Type Annually
Selling Points
Great opportunity to own and evolve a marketing automation ecosystem within a highly recognized organization. Offers platform leadership, cross-functional collaboration, and growth in emerging areas like journey orchestration and AI-driven marketing

Title: Marketing Automation Specialist

Responsibilities

Oversee the maintenance and performance of automation tools including Marketo, Vibes SMS, Dynamic Chat, and Adobe Journey Optimizer
Monitor platform integrations and data flows to ensure clean segmentation and accurate campaign reporting
Act as the main point of contact for troubleshooting and platform support, partnering with internal stakeholders and third-party vendors
Train and upskill cross-functional marketing teams on platform features, workflows, and best practices
Document configurations and processes to maintain consistent platform usage across departments
Collaborate with campaign managers to optimize audience targeting, lead scoring, and automation workflows
Identify and implement opportunities to improve automation performance and engagement rates

Qualifications

3–5 years of experience in marketing automation, email marketing, or digital marketing roles
Hands-on expertise with Adobe Marketo Engage required
Experience with marketing analytics and performance reporting tools such as Marketo and Customer Journey Analytics (CJA)
Familiarity with Salesforce or similar CRM platforms and their integration with marketing systems
Proven understanding of audience segmentation, lead scoring, personalization, and automation best practices
Ability to manage multiple initiatives in a fast-paced environment with strong attention to detail
Excellent interpersonal, written, and verbal communication skills