Digital Marketing Manager

Our client, a large well known law firm in Chicago is looking for a digital marketing manager to join their great team.

This is a direct hire position, and is onsite 2 days per week with 3 remote days:

 Responsibilities:

• Oversees annual website audit to ensure compliance with ADA, GDPR, privacy/cookies, and other requirements.
• Plans and executes multi-channel campaigns that support key Firm initiatives and branding guidelines and strategy, including client engagement, talent recruitment, and thought leadership. Ensures all multimedia projects adhere to brand guidelines, are high-quality, and resonates with target audiences.
• Supervise and mentor personnel who provide marketing support.
• Manages and updates the website, including adding and updating content, addressing broken links, and recommending programming enhancements to improve functionality.
• Collaborate with administrative departments to improve knowledge/data sharing efficiency and process improvements where appropriate.
• Manages the Firm’s digital marketing channels and campaigns, including social media and email marketing, creating and optimizing content for different platforms.
• Leads the development of impactful client-facing and recruit-facing digital communication materials, including attorney biographies, practice descriptions, deal/engagement summaries, news/press releases, email campaigns, and infographics.
• Assists attorneys with social media engagement including updating LinkedIn profiles.
• Monitors analytics and prepares engagement reporting and performs periodic review of SEO-optimization to improve search engine rankings.
• Advises on relevant trends and best practices and generates ideas for leveraging website, social media, and email campaign visibility and engagement to advance the Firm’s goals, and stays abreast of new developments related to social media platforms and email campaign best practices.
• Oversees all aspects of video and podcast production, from concept development and scripting to filming, editing, and post-production.
• Monitors competitor content/materials related to client and recruiting initiatives and recommends enhancements for Firm’s strategy.
• Perform other duties as assigned or required to meet Firm goals and objectives.
• Manages the Firm’s e-marketing reputation score. Monitors analytics and prepares engagement reporting, and identifies opportunities to deploy new technology or improve processes.

MINIMUM QUALIFICATIONS

Education/Training/Certifications:

• Bachelor’s degree in digital marketing, journalism, communications, or related field.

Professional Experience:

• Minimum of 8 years of relevant work experience managing social media channels, website content management systems/platforms, preferably in a legal or professional services firm.

Technical Skills:

• Superior writing, editing, proofreading, and visual storytelling skills.
• Ability to understand, interpret, and translate technical concepts for a variety of audiences.
• Web and social technology skills, including knowledge of HTML/CSS and web analytics, and social media management tools (Sprout or equivalent).
• Fluency in Adobe InDesign and Photoshop.
• Proficiency using Microsoft Office products.

Performance Traits:

• Must be a self-starter with a high level of initiative and able to operate with limited day-to-day direction.
• Organized, diligent, effectively manage numerous competing priorities, and follows through with commitments.
• Team-first orientation, ability to work in a diverse team environment and effectively support the demanding needs of the Firm.
• Ability to work under pressure, meet deadlines with shifting priorities.
• Strong written and verbal communication skills, able to engage credibly and effectively with all levels of the Firm and outside vendors.
• Strong customer service skills, able to anticipate needs and exercise good judgment.
• Strong attention to detail while multi-tasking projects.
• Exercises solid strategic thinking and problem-solving skills.
• Demonstrated leadership and supervisory experience.
• Committed to following all Firm security protocols and maintaining information security.