Marketing Product Launch Manager

Overview

• Serve as Assistant Vice President Marketing Manager within the Product Marketing team, focusing on Structured Investments and Annuities businesses.
• Collaborate with Product, Sales, and cross-functional teams to deliver impactful go-to-market strategies and client engagement programs.
• Develop and execute integrated marketing strategies for platform enhancements, new fund launches, and product distributions.
• Create high-impact marketing and sales enablement tools to articulate benefits and drive advisor adoption.
• Lead multi-channel marketing campaigns leveraging data-driven insights to optimize engagement and conversions.
• Develop educational content and thought leadership pieces simplifying complex investment concepts for advisors and clients.
• Act as a strategic partner to Product, Sales, and Client Relationship teams, ensuring marketing initiatives align with core KPIs.
• Seek opportunities to enhance acquisition, retention, platform features, and product launches for business growth.

Key Responsibilities & Duties

• Develop and execute go-to-market strategies for Structured Investments and Annuities Platform.
• Collaborate with Product and Sales teams to define positioning, messaging, and value propositions for platform enhancements.
• Create and manage marketing tools such as presentations, brochures, and demos to drive advisor adoption.
• Lead multi-channel campaigns across email, digital, social, webinars, and events to optimize engagement.
• Develop educational content simplifying complex investment concepts for advisors and end clients.
• Partner with cross-functional teams to ensure marketing initiatives support company goals and KPIs.
• Analyze data insights to optimize marketing strategies and improve campaign performance.
• Support acquisition, retention, and product launches to meet and exceed company objectives.

Job Requirements

• Bachelor’s degree in marketing, business, finance, or a related field.
• 7+ years of experience in fintech, wealth management, or alternative investments.
• Strong analytical skills to interpret data and inform strategies.
• Exceptional communication and storytelling skills for simplifying complex concepts.
• Proven track record in managing integrated marketing plans and campaigns.
• Experience marketing structured investments, annuities, or alternative investments.
• Familiarity with advisor distribution channels and collaborative project management.
• Ability to blend strategic thinking with hands-on execution for measurable impact.