Senior Web Content Marketing Strategist

Overview

• Drive strategic web content marketing initiatives to enhance brand visibility, audience engagement, and lead generation for the client’s diverse business units.
• Collaborate with cross-functional teams to create compelling content tailored to audience needs and marketing objectives.
• Leverage SEO insights and web analytics to optimize content performance and achieve measurable business outcomes.
• Develop and manage editorial calendars to ensure content aligns with strategic priorities and available resources.
• Stay informed on industry trends through engagement with editorial teams, external experts, and thought leaders.
• Oversee vendor relationships for creative deliverables, ensuring adherence to quality standards and brand guidelines.
• Write, edit, and review web content to maintain consistency with brand voice and messaging.

Key Responsibilities & Duties

• Develop and implement web content strategies to support marketing goals across multiple business units.
• Collaborate with teams to create content that resonates with target audiences and highlights product differentiators.
• Conduct SEO research and competitive analysis to enhance organic search visibility and traffic.
• Plan and manage editorial calendars, ensuring timely delivery of high-quality content.
• Engage with industry experts and editorial teams to stay updated on relevant topics and trends.
• Coordinate with vendors to produce creative assets, ensuring alignment with brand standards.
• Review and refine content to ensure accuracy, relevance, and adherence to brand guidelines.

Job Requirements

• Bachelor’s degree in marketing, journalism, or a related field is required.
• Minimum of 7 years of experience in marketing, content development, or journalism.
• Strong expertise in SEO strategies and web analytics tools.
• Experience in creating B2B marketing and content strategies is preferred.
• Knowledge of AP Style and web page optimization techniques is advantageous.
• Proven ability to communicate complex topics effectively to diverse audiences.
• Proficiency in managing editorial calendars and coordinating vendor deliverables.