Media Strategist

Overview

• Serve as a Media Strategist on a contract basis, contributing to impactful marketing campaigns for a dynamic organization.
• Develop and execute paid media strategies across multiple channels to drive engagement and achieve marketing objectives.
• Collaborate with internal teams and external vendors to ensure seamless campaign execution and alignment with organizational goals.
• Analyze campaign performance using advanced analytics tools, providing actionable insights to optimize results.
• Contribute to innovation by staying updated on industry trends and implementing best practices in media strategy.
• Work remotely, offering flexibility and the opportunity to make a significant impact in a fast-paced environment.
• Engage with creative teams to ensure consistency in messaging and alignment with the marketing calendar.
• Support lead generation and nurturing initiatives through strategic media planning and execution.

Key Responsibilities & Duties

• Develop and implement comprehensive paid media strategies aligned with organizational objectives.
• Manage end-to-end execution of campaigns, including planning, budgeting, targeting, and creative development.
• Collaborate with vendors and internal teams to ensure timely and budget-conscious campaign delivery.
• Monitor campaign performance using analytics tools, providing insights to improve efficiency.
• Work closely with creative teams to maintain consistency in messaging and scheduling.
• Stay updated on media trends and technologies, testing new platforms for continuous improvement.
• Support B2B marketing efforts, focusing on financial services and alternative investments.
• Provide detailed reports and recommendations to stakeholders based on campaign analytics.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in paid media strategy and execution.
• Preferred 8 years of experience in managing multi-channel campaigns with measurable results.
• Proficiency in Google Ads, LinkedIn Ads, and analytics tools such as Google Analytics.
• Strong analytical skills with expertise in data visualization and reporting.
• Experience in B2B financial services marketing, particularly in alternative investments.
• Excellent communication and project management abilities.
• Ability to work remotely and manage responsibilities effectively in a dynamic environment.