Data Analyst

Overview

• Collaborate with marketing teams to drive data-driven strategies and optimize campaign performance.
• Analyze complex datasets to uncover actionable insights and support decision-making processes.
• Utilize advanced analytics tools to enhance reporting and visualization across marketing channels.
• Develop frameworks for measuring campaign effectiveness and audience engagement metrics.
• Work in a hybrid environment, blending remote flexibility with collaborative office interactions.
• Contribute to the implementation of innovative systems for improved data management and reporting.
• Support leadership with insights that drive strategic marketing decisions and growth opportunities.
• Engage in cross-functional collaboration to align analytics with organizational goals.

Key Responsibilities & Duties

• Lead data analysis efforts to evaluate marketing campaign performance and ROI metrics.
• Develop and maintain dashboards for tracking key performance indicators across channels.
• Collaborate with teams to implement data tagging and taxonomy for enhanced analytics.
• Provide actionable recommendations based on data trends and market insights.
• Conduct multi-touch attribution modeling to assess campaign impact on conversion goals.
• Prepare detailed reports for stakeholders, highlighting key findings and strategic opportunities.
• Support brand health studies and customer surveys to inform marketing strategies.
• Collaborate with external vendors to enhance data management and reporting capabilities.

Job Requirements

• Bachelor's degree in a relevant field is required; advanced certifications are preferred.
• Minimum of 3 years of experience in marketing analytics and reporting platforms.
• Proficiency in CRM systems and marketing automation tools like Salesforce or Marketo.
• Strong skills in data visualization tools such as Tableau or Power BI.
• Experience with AI-driven analytics and automation for reporting efficiency.
• Ability to synthesize complex data into clear presentations for stakeholders.
• Effective quantitative and qualitative analysis skills with marketing strategy knowledge.
• Experience in media or creative agencies or client-side marketing analytics roles.