Manager Of Annual Giving

Manager of Annual Giving Overview

• The Manager of Annual Giving oversees all aspects of the annual fund, including direct mail, digital giving, and peer-to-peer programs.
• Responsible for the donor lifecycle—acquisition, retention, and upgrades—to ensure a robust pipeline for mid-level and major gifts.
• Collaborates with teams to align donor-centered storytelling with institutional voice and optimize campaign strategies.
• Leverages data insights to enhance fundraising campaigns and build meaningful relationships with diverse supporters.
• Manages relationships with vendors to ensure quality and cost-effectiveness in fundraising initiatives.
• Develops strategies for events-based giving, ensuring repeat participation and recruitment for fundraising events.
• Executes personalized outreach strategies to acquire new donors and reactivate lapsed supporters.
• Provides coaching for peer-to-peer fundraising participants to maximize revenue and engagement.
• Analyzes donor data and produces actionable insights to inform fundraising strategies and performance dashboards.

Manager of Annual Giving Key Responsibilities & Duties

• Direct all aspects of annual giving, including direct mail, online giving, and revenue tracking.
• Draft compelling fundraising copy for appeals, emails, digital ads, and impact reports.
• Re-envision Giving Societies and grow the monthly giving program in collaboration with leadership.
• Partner with Communications to ensure donor-centered storytelling aligns with institutional voice.
• Manage relationships with direct mail and print vendors to ensure quality and cost-effectiveness.
• Develop strategies to ensure repeat participation and recruitment for events-based giving.
• Execute strategies to acquire new donors and reactivate lapsed supporters through personalized outreach.
• Conduct wealth screenings and donor analysis to identify prospects for mid-level and major giving.
• Set annual KPIs for revenue, retention, and digital performance, leveraging CRM tools for segmentation.

Manager of Annual Giving Job Requirements

• Bachelor’s degree preferred or equivalent professional experience in nonprofit development or related field.
• 3–5 years of experience in annual giving, digital/direct response fundraising, or nonprofit development.
• Demonstrated success managing multi-channel campaigns and achieving measurable growth.
• Exceptional copywriting skills tailored for diverse LGBTQ+ and ally audiences.
• Proficiency with donor CRM systems, digital fundraising platforms, and email marketing tools.
• Experience using segmentation and data analysis to inform fundraising strategy.
• Strong planning skills with a focus on meeting and exceeding revenue goals.
• Ability to work effectively with individuals from varied backgrounds and ensure culturally appropriate communications.
• Commitment to community-based healthcare and the mission of the hiring organization.