Upstream Marketing Manager

Upstream Marketing Manager Overview

• The Upstream Marketing Manager oversees strategic planning, pricing analysis, and portfolio management for assigned products within the medical device industry.
• Collaborates with cross-functional teams to develop and implement marketing programs that drive product adoption and enhance market presence.
• Serves as a marketing advisor, providing in-depth business case analysis and recommendations for product development and market strategies.
• Leads upstream marketing activities, compiling user needs through surveys, clinical observations, and data collection to inform product development.
• Develops comprehensive marketing plans, including measurable metrics, competitive analysis, and actionable strategies to achieve business objectives.
• Ensures compliance with FDA regulations and internal quality systems, supporting the company’s commitment to healthcare standards.
• Provides expert content on marketing strategies, competitive comparisons, and sales support materials to drive business growth.
• Works closely with surgeons and product development teams to define market requirements and enhance surgical procedure adoption.
• Manages marketing budgets and forecasts, ensuring alignment with corporate goals and objectives.

Upstream Marketing Manager Key Responsibilities & Duties

• Lead the design and execution of marketing programs to expand product adoption and market presence.
• Collaborate with internal and external partners to achieve corporate marketing objectives and improve processes.
• Perform market trend analysis, pricing evaluations, and competitive assessments to inform strategic decisions.
• Develop and implement marketing plans with clear metrics, objectives, and strategies for assigned product lines.
• Monitor and adjust marketing strategies based on performance metrics and market dynamics.
• Coordinate product launches and establish new distribution channels to enhance market reach.
• Compile user needs and collaborate with cross-functional teams to fulfill product development requirements.
• Develop marketing collateral and ensure compliance with branding guidelines and regulatory standards.
• Travel domestically and internationally to support marketing initiatives and attend industry events.

Upstream Marketing Manager Job Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in life sciences, healthcare, or medical device marketing.
• Proven expertise in strategic marketing planning, budgeting, and pricing analysis.
• Familiarity with medical device markets, operating room segments, and hospital purchasing processes.
• Strong analytical skills, business modeling, and competitive market analysis experience.
• Ability to work in clinical settings and attend surgical procedures as needed.
• Excellent communication, relationship-building, and project management skills.
• Proficiency in Microsoft Office Suite and familiarity with FDA regulations and ISO standards.
• Willingness to travel overnight (30%) within the United States and internationally.