Legal Business Development Manager

Legal Business Development Overview

• The Legal Business Development Manager collaborates with practice leaders to enhance the firm's profile and drive strategic growth initiatives.
• Develop and implement marketing strategies tailored to specific practice groups, leveraging innovative tools and data-driven insights.
• Create impactful marketing materials, including practice descriptions and client matter lists, to support business development efforts.
• Manage proposal and RFP processes, ensuring alignment with firm objectives and conducting post-decision analyses.
• Coordinate survey submissions and maintain updated practice area materials on internal and external platforms.
• Utilize CRM, analytics, and email marketing tools to enhance client engagement and operational efficiency.
• Conduct industry research to identify growth opportunities and refine business development strategies.
• Collaborate with the marketing team to ensure consistent messaging and branding across all initiatives.
• Participate in strategic planning sessions to align marketing efforts with organizational goals.

Legal Business Development Key Responsibilities & Duties

• Identify and implement effective marketing strategies for assigned practice groups, driving client engagement and business growth.
• Develop key messages and marketing materials, ensuring alignment with the firm's branding and objectives.
• Manage the full lifecycle of proposal and RFP processes, including stakeholder collaboration and post-decision reviews.
• Draft and update content for marketing collateral, maintaining accuracy and relevance across platforms.
• Leverage technology platforms to enhance operational efficiency and support data-driven decision-making.
• Conduct industry research to inform business development strategies and identify new opportunities.
• Collaborate with practice leaders to align marketing initiatives with group objectives and client needs.
• Monitor and analyze marketing performance metrics to refine strategies and improve outcomes.
• Provide training and support to staff on marketing tools and processes.

Legal Business Development Job Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of 5 years of experience in marketing or business development, preferably in legal or professional services.
• Proficiency in Microsoft Office and marketing technology platforms such as CRM and analytics tools.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Demonstrated ability to conduct research, analyze data, and provide actionable recommendations.
• Exceptional communication skills, both written and verbal, with attention to detail.
• Experience in managing proposal and RFP processes, including stakeholder collaboration.
• Ability to work collaboratively with practice leaders and cross-functional teams.
• Hybrid work schedule requiring a minimum of three days per week in-person.