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Expert Series: How Green Key’s Accounting & Finance Team Made 4 Direct Hires for 1 Firm in Just 1 Month
We’re kicking off our Expert Series—a behind-the-scenes look at standout stories from our recruiting teams—with a conversation featuring Antonia Piazza, CPA, a seasoned recruiter on our Accounting & Finance team.
In this feature, Antonia shares how her team successfully placed four tax professionals at a single public accounting firm in just one month—and how deep expertise, market insight, and relationship-building made it all possible.
“The client later told us that within five minutes of our first call, he could tell we understood the space better than any other firm he’d worked with,” Antonia shared. “We both quickly realized how mutually beneficial this relationship would be.”
Meeting Demand with Market Insight
The client—a tax-only public accounting firm—was in search of tax generalists with experience across individual, corporate, and partnership returns. Their offering of fully remote flexibility allowed the Green Key team to widen the search and tap into qualified CPAs in lower-cost cities without sacrificing quality.
“Because they were open to remote candidates, we had access to a larger talent pool,” Antonia said. “We could focus on skillset and experience without a need to emphasize geographic logistics.”
Why These Roles Stood Out
Beyond remote work, the opportunity itself was a standout. The firm doesn’t impose billable hour requirements and offers work-life balance, which can be rare in the accounting space. Candidates also appreciated the chance to work on strategic consulting projects outside of busy season.
These factors, paired with Green Key’s deep understanding of the firm’s needs and vast network, allowed the team to present well-matched candidates quickly and effectively. Green Key had existing relationships with relevant candidates and also reached out to new prospective candidates to meet the client’s needs.
The Rise of the Tax Generalist
According to Antonia, demand for tax generalists is growing—especially among small to mid-sized firms.
“Most of our clients want candidates who have experience with a variety of tax forms, client industries, and revenues because of the nature of their books of business” she explained.
This versatility allows generalists to move between industries, client types, and even firm sizes more easily making them especially valuable in today’s job market.
Advice for Candidates and Clients
Antonia’s advice for job seekers in the tax realm:
- On your resume, list the specific tax forms you’ve worked on (1065, 1120, 1040, etc.) as well as the industries of clients you’ve worked on.
- Pursue the CPA! And once you have it, make sure you list it on your resume and after your name. As you’re pursuing it, list the parts you’ve passed to show your progress.
- Be intentional about your next step—employers value clarity in your goals.
For hiring managers, she says the key is differentiation. “Accounting firms know how to market their firm to clients—but are they doing the same with candidates? Whether it’s flexibility, engaging work, or great benefits, know what sets your firm apart from the other firms and lead with that.”
Stay tuned for more insights from our recruiting experts across Green Key. Next up: we’ll be diving into top trends in healthcare hiring and how our team is navigating evolving talent demands.
#WeAreGreenKey: Spotlight on Rob Kaatz
Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting teams.
With nearly 10 years of healthcare recruiting, Rob Kaatz has built a career on strong relationships, market knowledge, and a passion for helping people find the right fit. Six months ago, he brought that expertise to Green Key to launch and lead the Healthcare Portland division. Since then, he’s been focused on growing a high-performing team, earning trust in a new market, and delivering tailored hiring solutions to clients and candidates alike. In this feature, Rob shares his path to recruitment, what drives his leadership style, and how he’s building something meaningful for healthcare organizations across the country—one placement at a time.
What was your vision for the team when you first stepped into this role?
I wanted to bring together proven Recruiters and Account Managers that I trusted and felt confident in preparing for future leadership roles within Green Key.
What keeps you excited about your work every day?
I enjoy the candidate stories! Each candidate is unique and has their own story. Those stories are what I enjoy most while helping candidates find their next job in healthcare.
How has the healthcare leadership market responded to Green Key’s presence?
The response has been positive with some resistance, as we are a new face in a very competitive field. Each of our team members has been able to build key relationships within their territory in a short amount of time. We look forward to seeing those relationships grow in the future.
How would you describe the culture you’re building within the Portland division?
Our culture is based on accountability. We are refreshed to know that each of our team members is a proven performer—we truly have no weak links! We can confidently go to each other seeking feedback and support and know we are getting support from an experienced healthcare Recruiter or Sales Professional.
What qualities do you look for when building out your team?
I look for team members that focus on what they can control and have a positive outlook on life. Our job is difficult, and we can only control so much. It’s important to keep your attention on matters that we can influence and not get bogged down by what we cannot.
Where do you see the greatest opportunities for growth in the healthcare space?
Opportunities for growth continue to be seen in outpatient care areas. For our team, the focus will be on building relationships with ambulatory surgery centers and associated ASC management companies.
Are there any healthcare trends you’re seeing that are shaping client demands or hiring priorities?
The need continues to be strongest for staff level and middle management recruitment (Nurse Manager and Nurse Director level). As organizational charts are being reviewed, more healthcare companies are going to regional VP and C-Suite leadership models which reduces the number of high-level leadership openings; however, day-to-day management and direct patient care is still a need.
What advice would you give a healthcare organization considering a partnership with Green Key for the first time?
I recommend giving us a shot at tackling any niche, thorn in your side, opening. Our team is composed of experienced Recruiters with a combined 40+ years of experience in healthcare recruitment specifically. We are confident that you’ll be impressed with the quality of candidates you receive from our focused team!
Green Key Resources Awarded on the Forbes America’s Best Recruiting and Temporary Staffing Firms 2025 List
Green Key Resources has yet again been recognized on the Forbes list of America’s Best Recruiting and Temporary Staffing Firms. This prestigious award was presented in collaboration with Statista, the world-leading statistics portal and industry ranking provider and can currently be viewed on the Forbes website.
The list is divided into three major categories:
· Executive Search – Recruiting firms that place managers in permanent positions with an annual gross income of more than $100,000.
· Professional and Specialist Search – Recruiting firms that place professionals in permanent positions with an annual gross income up to $100,000.
· Temp Staffing – Providers of temporary workers and contract positions, excluding interim management positions.
The award ranking is based on an independent survey of peers and clients. In total, more than 49,000 external recruiters and 20,000 HR managers/hiring managers, and candidates were invited to participate in this year’s survey. This prestigious award highlights the firm’s continued commitment to excellence, innovation, and unmatched client and candidate satisfaction in the recruitment industry.
We’re ecstatic to be recognized on the Forbes list of America’s Best Recruiting and Temporary Staffing Firms 2025.
As the job market continues to evolve, we remain committed to leading with integrity, agility, and a people-first mindset.