Senior Marketing Director

Key Responsibilities:

• Align business objectives with tailored marketing strategies across key regions, products, and customer segments.
• Develop and implement product positioning, segmentation, and communication strategies, gaining stakeholder support.
• Lead and inspire a team to design and execute high-impact marketing campaigns that surpass performance targets.
• Work with central teams to create regional strategies for SMB customer acquisition and enterprise client expansion.
• Adapt go-to-market plans for both new and existing products to meet local market needs.
• Drive customer acquisition, lead generation, and partner marketing for both SMBs and enterprise customers.
• Ensure regional marketing initiatives reflect Payoneer’s global brand, enhancing NPS and brand visibility.
• Represent SMB and enterprise customer needs, crafting targeted marketing strategies that resonate with their challenges.
• Optimize sales and marketing KPIs, refining customer lifecycle management to boost conversion rates.
• Oversee marketing budgets, tracking ROI to ensure program effectiveness and efficiency.
• Take ownership of projects from concept to execution, collaborating with customers and partners throughout.

Skills & Experience:

• MBA preferred.
• 10+ years in marketing leadership roles, preferably in tech or fintech.
• Proven success in SMB and enterprise marketing with a focus on payments or fintech.
• Strong track record in developing global marketing campaigns with measurable ROI.
• Strong relationship builder, with excellent communication skills.
• Ability to manage multiple projects under tight deadlines.