Director of Marketing & Outpatient Recruitment

Overview

• Lead marketing and recruitment strategies to achieve patient enrollment goals in psychiatric clinical studies.
• Collaborate with cross-functional teams to ensure seamless execution of recruitment initiatives.
• Develop and oversee corporate branding initiatives aligned with organizational goals.
• Manage multi-million-dollar budgets with clear ROI tracking and reporting.
• Build and maintain referral programs and community outreach partnerships for recruitment purposes.
• Ensure compliance with clinical trial regulations, including HIPAA, GCP, and IRB guidelines.
• Provide strategic leadership in marketing and recruitment across outpatient and inpatient domains.
• Travel to clinical sites as needed to support team building and recruitment efforts.

Key Responsibilities & Duties

• Develop and execute patient recruitment strategies tailored to study-specific needs.
• Mentor and manage marketing teams, call centers, and prescreening staff.
• Collaborate with executive leadership and sponsors to meet enrollment targets.
• Track recruitment performance using key metrics and refine strategies accordingly.
• Oversee marketing and advertising initiatives for clinical trials and organizational branding.
• Ensure accurate budget tracking and reporting for recruitment campaigns.
• Maintain consistency in brand messaging across all marketing platforms.
• Analyze recruitment reports to optimize campaign ROI and performance.

Job Requirements

• Bachelor of Science degree required, with a focus on clinical research or marketing preferred.
• Minimum of 5 years of experience in clinical trial patient recruitment; multi-site experience preferred.
• Proven success in managing recruitment across multiple studies concurrently.
• Experience managing teams in marketing, prescreening, and call center functions.
• Proficiency in CTMS systems, CRM tools, and marketing analytics platforms.
• Strong analytical, strategic, and leadership skills with sponsor-facing presentation experience.
• Knowledge of SEO, social media, and conventional marketing strategies required.
• Availability to travel between sites in South Florida and work on-site as needed.