Marketing Coordinator

Overview

• Support the development and execution of marketing campaigns across multiple channels, ensuring alignment with organizational goals.
• Create engaging content for social media, blogs, email newsletters, and marketing materials to enhance brand visibility.
• Conduct market research to identify trends, customer behaviors, and competitor activities to inform strategy.
• Plan and manage logistics for marketing events, including trade shows, conferences, and webinars.
• Coordinate multiple marketing projects, ensuring timely completion and effective collaboration across departments.
• Utilize project management tools like Workfront to streamline workflows and monitor progress.
• Collaborate with creative teams to ensure the successful execution of marketing initiatives.
• Provide strong writing and communication skills to support campaign messaging and content creation.

Key Responsibilities & Duties

• Assist in planning and executing marketing campaigns, ensuring alignment with organizational objectives.
• Develop and manage content for various marketing channels, including social media and email newsletters.
• Conduct research to analyze market trends and competitor activities, providing actionable insights.
• Coordinate logistics for marketing events, ensuring smooth execution and impactful outcomes.
• Manage multiple projects using tools like Workfront, ensuring deadlines are met and quality standards maintained.
• Collaborate with cross-departmental teams to ensure cohesive marketing strategies and execution.
• Provide expertise in Microsoft Word and PowerPoint to support content creation and presentations.
• Contribute to the creative process by providing insights and feedback for marketing initiatives.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 2-5 years of experience in project coordination, marketing campaigns, and cross-departmental collaboration.
• Proficiency in project management tools like Workfront and expertise in Microsoft Word and PowerPoint.
• Strong writing skills to develop engaging content and campaign messaging.
• Understanding of the creative process and marketing campaign execution.
• Ability to manage multiple projects and deadlines effectively in a hybrid work environment.
• Experience in event planning and logistics management for marketing events.
• Knowledge of market research methodologies and ability to analyze trends and competitor activities.