Social Media Marketing Senior Associate

Overview

• Develop and execute comprehensive social media strategies to enhance brand visibility and audience engagement across LinkedIn, X, and YouTube.
• Collaborate with internal teams to align social media initiatives with broader marketing and business objectives.
• Manage paid social campaigns, including budgeting, setup, optimization, and performance reporting.
• Craft compelling, on-brand copy tailored to specific social media platforms and audiences.
• Utilize analytics tools to measure campaign effectiveness and identify areas for improvement.
• Stay updated on social media trends and best practices to ensure innovative strategies.
• Coordinate with design teams to create visually engaging social media content.
• Ensure compliance with brand guidelines and regulatory standards across all social media channels.

Key Responsibilities & Duties

• Develop and manage content calendars for social media platforms, ensuring timely and strategic posting.
• Write and edit high-quality, engaging content for social media posts and campaigns.
• Oversee paid social media campaigns, including audience targeting and creative direction.
• Analyze social media performance metrics and prepare detailed reports for stakeholders.
• Collaborate with marketing and sales teams to integrate social media strategies with broader campaigns.
• Maintain brand consistency across all social media channels and content.
• Experiment with new formats and strategies to optimize engagement and reach.
• Ensure compliance with regulatory requirements and brand standards in all social media activities.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Finance, or a related field.
• Minimum of 5 years of experience in social media marketing, preferably in financial services or regulated industries.
• Proven expertise in organic and paid social media strategies across LinkedIn, X, and YouTube.
• Exceptional writing and editing skills with meticulous attention to detail.
• Proficiency in analytics tools for measuring and optimizing social media performance.
• Experience with image editing tools such as Canva, Figma, or Photoshop.
• Strong project management skills, capable of handling multiple priorities effectively.
• Knowledge of compliance requirements and best practices for social media in regulated industries.