Lead impactful CRM optimization projects, enhancing data integration and automation. Collaborate on innovative AI tool integrations for intelligent workflows. Drive efficiency and user adoption in a dynamic environment.
Business Applications Administrator
in Information Technology PermanentJob Detail
Job Description
Overview
- Administer and optimize business applications, including Salesforce and HubSpot, ensuring seamless integration and data management.
- Collaborate with internal teams to enhance CRM functionalities and support marketing campaigns.
- Develop workflows and automation processes to streamline operations and improve efficiency.
- Monitor platform updates and integrations to ensure system stability and performance.
- Provide user training and documentation to drive adoption and effective utilization of CRM systems.
- Support AI tool integration with business systems for intelligent automation and enhanced workflows.
- Ensure accurate data capture and reporting through optimized conversion paths and tracking mechanisms.
- Work closely with stakeholders to gather requirements and translate them into scalable CRM solutions.
Key Responsibilities & Duties
- Manage HubSpot–Salesforce integration, including field mapping, data flow, and record creation.
- Administer user management, data hygiene, governance, and system configuration for both platforms.
- Customize Salesforce and HubSpot functionalities to meet business requirements.
- Implement CRM enhancements supporting marketing campaigns and reporting needs.
- Optimize workflows and flows to automate processes and integrate AI actions.
- Monitor API connections, third-party integrations, and feature retirements for system stability.
- Track website forms and conversion paths for accurate attribution and reporting.
- Provide training and documentation to enhance user understanding and efficiency.
Job Requirements
- Bachelor of Science (BS) degree required.
- 2-3 years of Salesforce and/or HubSpot administration experience.
- Preferred development experience with Apex and LWC.
- Experience with AI tools, automation platforms, or API integrations preferred.
- Ability to communicate and work cross-functionally with stakeholders effectively.
- Comfort with emerging technologies and rapid learning of new platforms.
- Proficiency in translating business requirements into scalable CRM solutions.
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