Lead impactful marketing strategies at a dynamic organization. Drive brand growth and customer engagement through innovative campaigns. Collaborate with talented professionals in a fast-paced environment.
Marketing Manager
in Marketing & Sales PermanentJob Detail
Job Description
Overview
- Lead marketing initiatives to drive brand awareness and customer engagement for the client.
- Develop and execute strategic marketing plans aligned with business objectives.
- Collaborate with cross-functional teams to ensure cohesive messaging and campaigns.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Oversee the creation of marketing materials, including digital content and promotional assets.
- Manage budgets and resources to optimize marketing efforts and ROI.
- Monitor campaign performance and provide actionable insights for improvement.
- Ensure compliance with industry standards and regulations in all marketing activities.
Key Responsibilities & Duties
- Develop and implement comprehensive marketing strategies to achieve organizational goals.
- Coordinate with internal teams to align marketing efforts with product launches and initiatives.
- Conduct market research to understand customer needs and preferences.
- Create and manage multi-channel marketing campaigns, including digital, print, and events.
- Track and report on marketing metrics to measure effectiveness and inform decisions.
- Supervise and mentor marketing team members to foster professional growth.
- Collaborate with external vendors and agencies for specialized marketing services.
- Ensure brand consistency across all marketing channels and materials.
Job Requirements
- Bachelor of Arts (BA) degree in Marketing, Business, or related field.
- Minimum of 4 years of experience in marketing, with 6 years preferred.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills to interpret data and drive decision-making.
- Excellent communication and interpersonal skills for collaboration and leadership.
- Proficiency in marketing tools and platforms, including CRM and analytics software.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of industry trends and best practices to stay ahead of competitors.
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