Associate Director Digital Marketing

Overview

• Lead digital marketing initiatives for pharmaceutical products, ensuring impactful customer experiences through web and email channels.
• Collaborate with cross-functional teams to develop and execute integrated marketing strategies aligned with brand objectives.
• Manage agency partnerships to ensure high-quality strategy, content, and execution of digital assets.
• Analyze key performance indicators and implement A/B testing to optimize digital campaigns.
• Provide expertise on digital marketing trends and assess new opportunities for strategic alignment.
• Ensure compliance with regulatory guidelines and successful approval of digital marketing materials.
• Contribute to the preparation and execution of product launches, enhancing awareness and engagement.
• Support data analytics efforts to report marketing performance and insights effectively.
• Work in a collaborative office environment, fostering innovation and teamwork.

Key Responsibilities & Duties

• Plan and manage promotional website and email tactics to enhance product awareness and engagement.
• Develop and execute brand-aligned digital assets in collaboration with internal and external stakeholders.
• Translate marketing strategies into integrated, multi-channel digital campaigns.
• Analyze campaign performance metrics and implement optimization strategies.
• Partner with cross-functional teams to ensure consistent messaging across all digital platforms.
• Lead the review and approval process for digital marketing materials with regulatory and legal teams.
• Provide insights on market trends and evaluate new digital marketing opportunities.
• Collaborate with analytics teams to develop performance dashboards and reports.
• Support the launch of new pharmaceutical products through strategic digital marketing efforts.

Job Requirements

• Bachelor’s degree in a related field with 11 years of relevant experience, or Master’s degree with 9 years of experience.
• Extensive experience in digital marketing within the pharmaceutical or biotech industries.
• Proven ability to manage cross-functional teams and agency partnerships effectively.
• Strong knowledge of FDA regulations for pharmaceutical promotions and review processes.
• Hands-on experience with online marketing tools and practices, including SEO/SEM and CRM systems.
• Exceptional organizational and time management skills to handle multiple priorities.
• Ability to analyze data and optimize marketing strategies based on insights.
• Strong presentation, verbal, and written communication skills.
• Willingness to travel for business purposes (~25%).