Healthcare Marketing Director

Overview

• Lead marketing and outreach efforts for a healthcare organization focused on senior care services.
• Drive census growth and enrollment processes while ensuring compliance with regulatory guidelines.
• Collaborate with interdisciplinary teams and external stakeholders to promote organizational values and mission.
• Develop and implement strategies for community engagement and referral source relationships.
• Oversee team performance metrics and reporting to achieve organizational goals.
• Manage department budget and align performance with financial objectives.
• Utilize data-driven approaches to prioritize projects and enhance operational efficiency.
• Provide leadership and guidance to the Outreach and Enrollment Team.

Key Responsibilities & Duties

• Direct marketing, outreach, and community engagement activities to achieve census growth goals.
• Coordinate intake and enrollment processes, implementing improvements for efficiency and conversion.
• Track and report team performance metrics, ensuring proper use of Salesforce.
• Establish and maintain relationships with referral sources in the healthcare community.
• Ensure compliance with DHCS and CMS guidelines for enrollment workflows.
• Develop and manage department budget, aligning performance with financial goals.
• Collaborate with executive teams to report metrics and address challenges proactively.
• Lead and mentor the Outreach and Enrollment Team to achieve organizational objectives.

Job Requirements

• Bachelor’s degree in a relevant field preferred; additional management experience may substitute.
• Minimum five years of supervisory experience, with two years in senior healthcare services preferred.
• Proficiency in Salesforce and Microsoft Office applications.
• Experience in data-driven organizations, leveraging reports for decision-making.
• Strong leadership skills to guide teams and achieve strategic goals.
• Knowledge of DHCS and CMS guidelines for enrollment compliance.
• Ability to develop and manage budgets effectively.
• Excellent communication and collaboration skills with internal and external stakeholders.