Brand Program Senior Manager

Overview

• Lead planning, execution, and delivery of upscale brand programs for a hospitality organization.
• Collaborate with cross-functional teams to translate brand strategy into actionable programs.
• Manage pilot initiatives from concept to execution, ensuring measurable outcomes.
• Support development of brand standards and documentation for consistency across upscale brands.
• Provide ad hoc support for strategic priorities and leadership requests.
• Operate autonomously, representing brand programs in cross-functional forums.
• Contribute to analytical exercises such as portfolio segmentation and ROI discussions.
• Utilize AI tools to enhance productivity and streamline processes.

Key Responsibilities & Duties

• Develop and execute upscale brand programs aligned with organizational priorities.
• Manage pilot projects, including vendor coordination, property selection, and timeline adherence.
• Drive cross-functional project management, ensuring alignment and addressing risks proactively.
• Audit and update brand standards, guidelines, and related materials for consistency.
• Prepare leadership-ready summaries, decision readouts, and implementation toolkits.
• Support measurement plans and ROI considerations for pilot initiatives.
• Provide flexible support for emerging priorities and special projects.
• Collaborate with stakeholders across brand strategy, operations, procurement, and analytics.

Job Requirements

• Bachelor’s degree in business, marketing, hospitality, or related field, or equivalent experience.
• 3-5 years of experience in brand management, consulting, or program management.
• Proven ability to manage complex, cross-functional initiatives from concept to execution.
• Strong project management skills with comfort managing ambiguity and shifting priorities.
• Analytical mindset with experience supporting pilot measurement and ROI discussions.
• Proficient in Microsoft Office Suite and familiarity with SharePoint/OneDrive environments.
• Experience in franchise or multi-brand environments preferred.
• Comfortable leveraging AI tools for productivity and efficiency.