Senior Social Media Analyst

Overview

• Develop and execute social media strategies to enhance brand visibility and engagement across various platforms.
• Monitor online conversations and trends to recommend impactful content and strategies tailored to each channel.
• Create and manage a content calendar, ensuring timely and relevant social media posts.
• Coordinate paid advertising campaigns to maximize reach and audience engagement.
• Respond promptly to community concerns and issues while adhering to regulations and policies.
• Collaborate with internal teams to align social media strategies with broader communication goals.
• Analyze target audiences to craft messages that resonate and drive engagement.
• Maintain proficiency in diverse communication disciplines to support corporate needs effectively.

Key Responsibilities & Duties

• Monitor and analyze social media channels to identify trends and opportunities for engagement.
• Develop and publish engaging content across various social platforms, ensuring brand consistency.
• Coordinate and execute paid social media campaigns to achieve marketing objectives.
• Respond to community inquiries and concerns in a timely and professional manner.
• Collaborate with cross-functional teams to integrate social media strategies with overall communication plans.
• Analyze audience behavior and preferences to inform content development and messaging.
• Ensure compliance with legal and corporate policies in all social media interactions.
• Maintain expertise in social media tools and techniques to optimize performance.

Job Requirements

• Bachelor's degree in a related field or equivalent experience.
• Minimum of 5 years of experience in social media management or related roles.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Strong understanding of audience analysis and message development.
• Ability to manage multiple projects and adapt to changing priorities.
• Excellent communication and collaboration skills to work with diverse teams.
• Knowledge of paid advertising strategies and campaign management.
• Commitment to maintaining brand integrity and compliance with regulations.