Data Analyst

Overview

• Analyze marketing data to uncover actionable insights and optimize campaign strategies for impactful results.
• Collaborate with cross-functional teams to align data-driven decisions with organizational goals and objectives.
• Develop frameworks and tools for measuring campaign effectiveness and audience engagement metrics.
• Utilize advanced analytics platforms to enhance reporting and visualization across marketing channels.
• Contribute to the implementation of innovative systems for improved data management and reporting efficiency.
• Support leadership with insights that drive strategic marketing decisions and growth opportunities.
• Engage in hybrid work arrangements, combining remote flexibility with collaborative office interactions.

Key Responsibilities & Duties

• Lead data analysis efforts to evaluate marketing campaign performance and ROI metrics effectively.
• Develop and maintain dashboards for tracking key performance indicators across various channels.
• Collaborate with teams to implement data tagging and taxonomy for enhanced analytics capabilities.
• Provide actionable recommendations based on data trends and market insights to optimize strategies.
• Conduct multi-touch attribution modeling to assess campaign impact on conversion goals.
• Prepare detailed reports for stakeholders, highlighting key findings and strategic opportunities.
• Support brand health studies and customer surveys to inform marketing strategies effectively.
• Collaborate with external vendors to enhance data management and reporting capabilities.

Job Requirements

• Bachelor's degree in a relevant field is required; advanced certifications are preferred.
• Minimum of 3 years of experience in marketing analytics and reporting platforms.
• Proficiency in CRM systems and marketing automation tools like Salesforce or Marketo.
• Strong skills in data visualization tools such as Tableau or Power BI.
• Experience with AI-driven analytics and automation for reporting efficiency.
• Ability to synthesize complex data into clear presentations for stakeholders.
• Effective quantitative and qualitative analysis skills with marketing strategy knowledge.
• Experience in media or creative agencies or client-side marketing analytics roles.